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About the Role
WorkOS is seeking a Growth Marketing Generalist to own and execute campaigns, events, and demand programs for their developer-focused go-to-market strategy. This hands-on role involves managing programs from conception to completion, ensuring attention to detail across various marketing activities. It's an ideal position for someone who thrives in a fast-paced environment, enjoys variety, and aims to build broad experience within a growth function, working closely with the Growth lead and cross-functional teams.
Responsibilities
- Support logistics and execution of developer events, conferences, and dinners, including vendor coordination, invitation flows, on-site support, and follow-up.
- Own timelines for creative assets and copy for growth programs, ensuring timely delivery.
- Draft variations of email copy, social posts, invites, and event materials tailored for a technical audience.
- Track program performance and report on effectiveness to inform future strategies.
- Establish and maintain a clean tracking foundation using UTMs and campaigns for accurate performance measurement.
- Collaborate with sales on event follow-up and pipeline handoff.
- Partner with design and product teams on assets and messaging.
- Develop a strong understanding of WorkOS products, the developer audience, and AI-native companies.
Requirements
- 2-4 years of marketing experience in B2B software or technology, preferably with a technical audience.
- Proven ability to execute marketing tasks end-to-end, on time, and with accuracy.
- Strong project management skills to handle multiple programs simultaneously.
- Clear writing ability adaptable to a brand voice for a technical audience.
- Hands-on experience organizing or supporting events, from small dinners to conferences.
- Proficiency with modern marketing tools, including marketing automation, email platforms, CMS, and analytics.
- Sufficient technical understanding to grasp developer tools and their value proposition.
- Demonstrated self-starter ability, with previous startup experience in high-growth PLG organizations being a plus.
- Hands-on experience with AI-native tools, LLMs, agents, and automation in marketing workflows.
- Experience marketing developer tools, infrastructure, or API products is a bonus.
Skills
- Campaign Management
- Event Marketing
- Content Creation
- Project Management
- Copywriting
- Reporting
- Performance Tracking
- Cross-functional Collaboration
- Marketing Automation
- Email Marketing
- CMS
- Analytics
- AI Tools
- LLMs
- Agents
- Automation
Location
- San Francisco
- New York
- Remote
Work Type
- Fully Remote
- Hybrid
Experience Level
- 2-4 years
Benefits
- Healthcare coverage (medical, dental, vision) for employees and families
- Parental leave
- Paid time off
- Fully remote working arrangements
- 401k matching
- Competitive Equity
- FSA, ST/LT Disability, Voluntary Life
- Carrot fertility benefits
- 20 days paid vacation
- 10 holidays
- Unlimited sick leave
- 12 weeks fully paid parental leave
- Monthly stipend for fitness activities
- Monthly stipend for wellness activities
- Commuter benefits for hybrid employees in SF/NYC
About the Company
- WorkOS builds modern developer tools and APIs that enable companies to become Enterprise Ready, powering authentication, identity, authorization, and other critical infrastructure for secure product scaling.
- The company recently secured $100M in Series C funding, achieving a $2B valuation, with significant investment from Meritech and Sapphire.
- WorkOS serves enterprise features for prominent AI companies including OpenAI, Cursor, Perplexity, Sierra, and Plaid.
- Positioned at the forefront of Human and Agent Authentication, Identity, and Access Control, WorkOS addresses the evolving needs of AI-driven software.
- Their platform is utilized by hundreds of software companies developing next-generation enterprise products.
Equal Opportunity
- WorkOS is an equal opportunity employer committed to diversity and inclusiveness.
- All qualified applicants will be considered without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability, or age.
- AI tools may be used to assist in the hiring process, such as application review and resume analysis, but final hiring decisions are made by humans.
- Contact the recruitment team for more information on data processing.