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About the Role
Ground Up is seeking an Assistant Marketing Manager to shape and execute marketing strategy, campaign management, and brand storytelling for licensed footwear. This role partners closely with the Director of Marketing, leading campaigns from concept through execution and bringing brand storytelling to life through product, content, and partnerships. The ideal candidate possesses strong project management, organizational skills, creative intuition, and strategic thinking, thriving in a fast-paced, entrepreneurial environment with a passion for entertainment, pop culture, and fashion.
Responsibilities
- Lead and assist with the planning and execution of marketing campaigns across digital, retail, PR, and social channels.
- Partner with the Director of Marketing to build and maintain marketing calendars, ensuring campaigns and approvals stay on track.
- Partner with licensors and internal teams to ensure brand consistency, creative alignment, and innovation across all marketing touchpoints.
- Bring brand storytelling to life through product, translating creative direction into compelling campaign execution.
- Support the approval process for licensed brand marketing materials, ensuring alignment with licensor guidelines and internal standards.
- Develop and manage social content calendars, influencer collaborations, and brand storytelling initiatives.
- Collaborate with design and content teams to ideate, brief, and produce high-quality marketing assets.
- Support and help oversee PR strategy, press outreach, gifting programs, and event activations.
- Assist in managing relationships with external partners, agencies, and vendors.
- Drive marketing initiatives for retail partners and eCommerce, including product page storytelling, retail displays, and digital campaigns.
- Monitor campaign performance, social metrics, and media coverage, translating results into actionable insights and optimization recommendations.
- Act as a marketing point of contact across multiple projects, aligning with product, sales, and design.
- Partner with sales, product development, e-commerce, and licensing teams to support business goals.
Requirements
- 4+ years of marketing experience, with a track record of leading campaigns from start to finish.
- Strong marketing strategy skills, with the ability to translate brand storytelling into cohesive campaigns.
- Experience managing or mentoring direct reports.
- Strong organizational skills and the ability to manage multiple priorities and processes simultaneously.
- Strategic, long-term planning mindset with the ability to build roadmaps.
- Excellent presentation skills and comfort presenting ideas to leadership and cross-functional teams.
- Demonstrated initiative — a self-starter who identifies opportunities without waiting for direction.
- Strong creative eye and instinct for brand aesthetics.
- Experience at a fashion, footwear, or other creative/lifestyle brand.
- Experience with licensed brands, licensor approvals, or multi-brand portfolios.
- Experience managing press or communications strategy.
- Experience managing agencies or external partners.
- Data-driven mindset with experience using insights to guide strategy.
Skills
- Marketing Strategy
- Campaign Management
- Brand Storytelling
- Project Management
- Organizational Skills
- Creative Intuition
- Strategic Thinking
- Social Media Strategy
- Content Strategy
- Public Relations
- Influencer Partnerships
- Retail Marketing
- Digital Marketing
- Analytics
- Cross-Functional Collaboration
Location
- Onsite
Work Type
- Onsite - 5 days a week
- Full-time
Experience Level
- 4+ years of marketing experience
Education Level
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred
Benefits
- Medical, Dental, Vision, 401k plan & access to employee recognition programs.
- Paid vacation, holidays, Eternal Summer Fridays, birthdays off & more!
- Friendly, fun, creative & collaborative work environment.
About the Company
- Ground Up is a premier footwear manufacturer retaining an integrated portfolio of licensed and owned brands and has grown to be a leading supplier.
- The company’s unique capability to design and translate fashion trends offers a fresh perspective on licensed footwear.
- Ground Up was created with the vision of fulfilling the need for fun, innovative products for the true brand enthusiast.
- Consumers connect with us through our brand partnerships, giving them brands they love with a brand they now trust.
- Ground Up has become a recognizable brand for the whole family that stands for elevated fashion and fun.
- We aspire to have our teams embody our core values of: Service, People, Teamwork, Opportunity, Results, Innovation, and Trust.
Equal Opportunity
- Ground Up International is an equal opportunity employer.