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About the Role
As a Product Marketing Manager, you will make Swan’s products easier to understand, position, and bring to market. You will connect customer needs, market context, and product capabilities to create clear messaging and compelling product narratives. Working across Product, Marketing, Sales, and Account Management, you will help Swan communicate its value to prospects, partners, and customers, while giving internal teams the content and tools they need to engage effectively.
Responsibilities
- Build a strong understanding of Swan’s customer verticals, target audiences, business needs, and competitive environment.
- Define clear, differentiated messaging and positioning for Swan’s products and capabilities.
- Partner with Product and Marketing to prepare and execute go-to-market plans for new products, features, and releases.
- Translate complex product and technical concepts into simple, relevant, and engaging stories.
- Develop sales collateral and enablement materials for Sales and Account Management teams.
- Support internal teams with the information and tools they need to present Swan’s products clearly and consistently.
- Use customer feedback, market developments, and industry trends to improve our messaging and identify new opportunities.
- Monitor the impact of product marketing initiatives and use insights to improve future launches and campaigns.
Requirements
- At least 4 years of experience in Product Marketing on complex tech products.
- Proven ability to turn complex tech capabilities (APIs, financial tools) into clear benefits for both business and technical buyers.
- Strong track record in GTM Execution, leading cross-functional product launches end-to-end from strategy to measuring impact.
- Ability to act as a true partner throughout the entire sales cycle, equipping Sales and Pre-Sales teams with the narratives, pitch decks, and collaterals they need to position the product and close deals.
- Data & insight-driven, comfortable using market trends, competitor intel, and sales feedback to refine messaging and prioritize projects.
- Full professional proficiency in English (C1/C2).
- Empathetic, skilled, and frank.
- Willingness to challenge each other and leave egos at the door.
Skills
- Product Positioning
- GTM Execution
- Sales Enablement
- Market Analysis
- Messaging Development
- Cross-functional Collaboration
Location
- Hybrid remote
Work Type
- Hybrid remote
- Full-time
Experience Level
- 4+ years
Benefits
- 25 days holidays + RTT
- Meal voucher card
- Monthly mobility package
- Health insurance (Alan)
- Classpass subscription discounts
- Well-being support (Moka Care)
- Hybrid remote policy (2 days per week from home)
- Annual offsite event
About the Company
- Swan is Europe’s embedded banking specialist, empowering software companies to embed banking features like accounts, cards, and payments directly into their products under their own brand.
- Swan processes over €2.5 billion in monthly transactions for more than 150 companies.
- Founded in 2019, Swan has received growth capital from leading investors.
- Swan is a principal member of Mastercard and a licensed financial institution, regulated by the French banking authority (ACPR).
- Our mission is: Banking belongs in business software.
- We are a team of experts who consistently go all out to create pixel-perfect banking services and exceed our partners' expectations.
- Our core values are Simplicity, Long Term, Excellence, and Be Human.
Equal Opportunity
- Swan is committed to providing a caring work environment for all employees, regardless of age, sex, disability, sexual orientation, race, religion, or belief.
- Diversity and inclusion are important at Swan, and we are working hard to get better every day.
- When it comes to recruitment, we’re interested in your work experience, skills, and overall personality.