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About the Role

We are seeking a Senior Social Strategist for our Beauty team on a six-month fixed-term contract, with potential for a permanent role. This is a senior social strategy position with broad scope, focusing on our beauty client portfolio. The role requires an expert understanding of the social media ecosystem, translating it into effective client strategies across the full funnel, from awareness to advocacy. This is a hands-on position.

Responsibilities

Lead social strategies for beauty clients, aligning business and brand objectives with audience insights, cultural intelligence, creative opportunities, and measurable outcomes.
Define the role of social media within broader communications and media strategies, encompassing organic, paid, creator, influencer, partnership, and commerce activities.
Build platform and channel strategies for platforms like TikTok, Instagram, YouTube, Pinterest, Reddit, and emerging channels, understanding their audiences, behaviors, formats, algorithms, communities, and commercial potential.
Develop full-funnel social ecosystems, including channel roles, content territories, audience journeys, campaign architecture, publishing principles, and measurement frameworks.
Identify cultural trends, conversations, and emerging behaviors that present opportunities for beauty clients.
Translate insights and trends into compelling, platform-native creative briefs, ideas, and content systems.
Shape social-first campaigns, creator strategies, always-on content, and product launches from brief to execution.
Develop social commerce strategies, including shoppable content, creator commerce, affiliate opportunities, retail journeys, and conversion-focused experiences.
Collaborate closely with creative, account, media, production, influencer, analytics, and client teams to integrate social thinking from the outset.
Review and challenge work before client delivery, ensuring content is relevant, distinctive, culturally aware, and platform-native.
Utilize data, performance reporting, social listening, and audience signals to optimize activity and inform future strategy.
Present strategies and ideas clearly and confidently in client calls and presentations, offering senior counsel.
Manage client relationships effectively, handle feedback, and guide clients in making informed decisions in a dynamic media landscape.
Set and maintain high creative standards across the agency and client portfolio.
Transform strategic and communications briefs into distinctive, relevant, and creatively ambitious ideas.
Enhance the quality of creative and design output from concept to final delivery.
Provide clear creative direction for copy, design, art direction, motion, video, content, and production.
Actively participate in developing, refining, and finishing work.
Establish clear creative feedback and review processes to foster high-quality work from colleagues.
Ensure brand identity, tone of voice, and visual consistency are maintained across all touchpoints.
Demonstrate a clear understanding of the interplay between Earned, Owned, and Paid Media.
Develop ideas that generate attention and conversation through earned media, integrate seamlessly across owned channels, and can be extended or optimized via paid media.
Adapt creative platforms for different audiences, formats, and media environments.
Collaborate with PR, influencer, social, digital, paid media, strategy, and account teams for integrated creative thinking.
Ensure creative solutions align with client objectives, audiences, platforms, budgets, and customer journey stages.
Act as a leading voice on social media within the agency, with a deep understanding of platform dynamics and evolution.
Develop platform-native ideas and content for channels such as TikTok, Instagram, YouTube, LinkedIn, Reddit, and emerging platforms.
Understand platform behaviors, formats, algorithms, creators, communities, comment culture, and the organic/paid relationship.
Stay informed about culture, digital behavior, and real-time conversations to identify client opportunities.
Create reactive and timely creative work that is strategically sound, brand-appropriate, and well-executed.
Leverage social listening, audience insights, and performance data to refine ideas and improve output.

Requirements

Significant proven experience in a social strategy role.
Evidence of creating platform-native strategies.
Deep understanding of social platforms, content formats, creator culture, communities, and evolving audience behaviors.
Strong cultural intelligence and the ability to identify relevant moments, conversations, and behaviors for brands.
Comfortable working at a fast pace.
Ability to manage multiple priorities.
Experience operating collaboratively in an agile agency environment.
Social-obsessed and culturally fluent.
Curious about cultural changes and how people use social platforms.

Skills

Social Strategy
Platform Strategy
Content Strategy
Creator Strategy
Social Commerce Strategy
Creative Brief Development
Campaign Development
Performance Analysis
Social Listening
Client Relationship Management
Presentation Skills
Cultural Intelligence
Trend Identification
Content Creation
Copywriting
Design Direction
Art Direction
Motion Graphics
Video Production
Earned Media
Owned Media
Paid Media Integration
Cross-functional Collaboration

Location

Remote

Work Type

Fixed-term contract
Potential for permanent role

Experience Level

Senior

About the Company

Halpern and &Accelerate have partnered to offer integrated agency services including PR, influencer marketing, social media, owned content, and paid media.
The agency aims to help ambitious brands gain attention, engage meaningfully in culture, and build lasting audience connections.
They operate an agile model for modern communications, utilizing a lean, high-performing team of multi-skilled experts with strong ideas, audience and platform knowledge, cultural fluency, and creative/design skills.
AI and emerging technologies are used to support the creative process, enhancing exploration, production, and optimization while maintaining human judgment, originality, and quality.
Clientele includes The Body Shop, RoC, Medik8, E45, John Frieda, Hawkstone, Five Guys, Pets At Home, and Mars.