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About the Role
The Solana Foundation is seeking a VP, Communications to own the global narrative and reputation of the Solana network end-to-end. This role involves setting the key messages for Solana, building relationships with influential media, and managing incident responses. It requires a hands-on approach to writing statements, making calls, and designing systems for a small team to operate at scale. The position emphasizes building conditions for accurate information to spread and fostering trust for ecosystem coordination, rather than message control.
Responsibilities
- Define and maintain a global narrative for Solana built around a handful of defensible claims, with the discipline to eliminate competing messages that dilute the story.
- Build and personally maintain tier-one media relationships across U.S. business, financial, technology, and crypto-native press.
- Own reputation and issues management across network incidents, client bugs, application-layer exploits, validator disputes, and other high-stakes moments, establishing severity tiers, named decision-makers, rehearsed processes, and pre-drafted response language.
- Provide executive positioning and communications counsel to Foundation leadership, including candid pushback when needed.
- Build a bench of credible external technical voices who can independently explain and advocate for Solana.
- Provide communications support to ecosystem teams, including launch support, founder media training, and shared narrative infrastructure.
- Translate protocol and governance changes for a wide range of audiences.
- Coordinate with Policy and Legal on regulatory and legislative moments.
- Develop a measurement framework focused on narrative accuracy and reputation outcomes.
Requirements
- Roughly 10 to 15 years in communications, with meaningful time in a high-scrutiny environment (regulated industry, platform under sustained press attention, political or advocacy context, or a company that had a genuinely bad year and came through it).
- Personal experience running a situation where the facts were unclear, the clock was running, and the wrong sentence would have made it worse.
- Direct relationships with tier-one business, financial and technology journalists, and a view on which four are worth real investment.
- The ability to hold a technical conversation with engineers and come out with something true, accurate and repeatable by someone who does not understand it.
- Experience earning coverage on a hard story with no news hook, using patience and proof rather than access.
- A track record of operating with influence rather than authority (coalitions, consortia, federated organizations or open-source projects).
- Comfort as a hands-on practitioner who would rather draft the statement than brief someone else to draft it.
- Composure on the worst day.
- Fluency with AI tooling as part of your working practice — for monitoring, research, drafting, message testing and adversarial review.
Skills
- Communications
- Narrative development
- Media relations
- Reputation management
- Issues management
- Executive positioning
- Communications counsel
- Technical communication
- Influence building
- AI tooling
Location
- Zug, Switzerland
Work Type
- Full-time
Experience Level
- 10-15 years
About the Company
- The Solana Foundation is a non-profit based in Zug, Switzerland, dedicated to the adoption, decentralization, and security of the Solana network.
- Solana is a high performance blockchain that can deliver a fast and friendly user experience, without sacrificing security.
- The Solana Foundation is working to realize a world where individuals own their data, use permissionless networks, and transfer information and value freely around the world.
- The marketing and communications team tells the story of what is being built on Solana, working across a diverse range of stakeholders including developers, founders, traders, institutions, policymakers, and media.
- The team is deliberately lean, fast, and close to the work.