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About the Role
Mend.io is seeking a strategic, market-driven Head of Product Marketing to define positioning, sharpen differentiation, and accelerate revenue growth. This role will establish Mend.io as the definitive voice in AI Security and expand reach through partnerships. The position leads product marketing strategy and execution across application security, AI Security, and software supply chain security offerings, owning messaging, positioning, competitive strategy, pricing & packaging input, analyst relations, partner and alliance marketing, and go-to-market enablement. This is a highly cross-functional role working closely with Product, Sales, Business Development/Alliances, Customer Success, Demand Generation, and Executive Leadership to drive pipeline growth, market expansion, and category leadership.
Responsibilities
- Define and evolve Mend.io's category narrative, positioning, and differentiated value proposition, with AI Security as a core pillar of the company's forward strategy.
- Shape and refine ICP segmentation and buyer personas across enterprise security, AI Security, AppSec, DevSecOps, and engineering leaders.
- Drive go-to-market strategy for new product launches and major releases, including AI Security capabilities and partner-delivered solutions.
- Translate product capabilities into compelling business value for CISOs and security decision-makers.
- Develop clear, differentiated messaging frameworks aligned to key verticals and use cases, including securing AI-generated code, AI productivity agents, and AI/ML application risk.
- Own core messaging across website, sales materials, field enablement, and campaigns.
- Elevate Mend's thought leadership in AI Security, open source security, AST, and software supply chain security.
- Build scalable sales enablement programs including playbooks, pitch decks, battlecards, ROI tools, and objection handling frameworks.
- Partner with Sales Leadership to evaluate win rates and shorten sales cycles.
- Support enterprise deals with strategic messaging and competitive insights.
- Lead cross-functional product launch processes.
- Ensure cohesive positioning across Mend.io's platform and modules, including AI Security offerings.
- Influence roadmap prioritization through market and competitive insights.
- Establish a structured competitive intelligence function, including tracking of the emerging AI Security vendor landscape.
- Analyze market trends, industry shifts, and emerging threats impacting AppSec and AI Security.
- Equip sales teams with actionable competitive differentiation.
- Develop and execute partner marketing deliverables across direct, channel, and technology alliance partnerships to expand Mend.io's reach and influence.
- Build joint value propositions, co-marketing campaigns, and enablement content with strategic technology alliance partners (e.g., cloud, CI/CD, SIEM/SOAR, and AI development platform integrations).
- Partner with Business Development/Alliances to create channel partner enablement, including partner playbooks, training, and co-selling materials for resellers, MSSPs, and GSIs.
- Support joint go-to-market motions with technology alliances, such as marketplace listings, integrations, and co-branded campaigns.
- Represent Mend.io in partner-facing events, joint webinars, and alliance business reviews.
- Lead Analyst Relations to strengthen positioning in industry reports, e.g., Gartner, Forrester, IDC — including emerging AI Security categories.
- Represent Mend.io at key industry events, conferences, and executive briefings.
- Participate and influence content delivery arc for product roadmap.
- Build, mentor, and scale a high-performing product marketing team.
- Establish measurable goals tied to pipeline contribution, win rates, and product adoption.
Requirements
- 10–15+ years of B2B SaaS marketing experience with 5+ years in senior product marketing leadership.
- Strong background in cybersecurity, application security, AI Security, DevSecOps, or developer-focused SaaS.
- Proven experience marketing to enterprise buyers, CISOs, security leaders, platform engineering.
- Demonstrated success in scaling product marketing at a growth-stage company.
- Experience supporting complex, multi-stakeholder enterprise sales cycles.
- Experience developing and executing partner marketing programs across direct, channel, and technology alliance partnerships; familiarity with partner ecosystems (marketplaces, ISVs, MSSPs/resellers, GSIs) a plus.
- Understanding of AI/ML security concepts and the risks associated with AI-generated code, or strong ability to quickly build fluency in this space.
- Strong executive communication and storytelling skills.
- Analytical mindset with experience leveraging market and performance data to drive strategy.
- Operational system experience: SFDC, Jira.
- Experience working with industry analysts and influencing market perception.
- Comfort and experience leveraging AI-enabled tools, including large language models, to drive efficiency and results.
Skills
- Product Marketing
- B2B SaaS Marketing
- Cybersecurity
- Application Security
- AI Security
- DevSecOps
- Enterprise Sales
- Partner Marketing
- Channel Marketing
- Technology Alliance Marketing
- Messaging
- Positioning
- Competitive Intelligence
- Go-to-Market Strategy
- Sales Enablement
- Analyst Relations
- Executive Communication
- Storytelling
- Data Analysis
- SFDC
- Jira
- AI/ML Security Concepts
- AI-enabled Tools
- Large Language Models
Location
- US (Remote)
Work Type
- Remote
- Full-time
Experience Level
- Senior Leadership
- 10-15+ years B2B SaaS marketing
- 5+ years senior product marketing leadership
About the Company
- Mend.io is redefining how modern organizations secure software from open source and custom code to AI-generated components.
- We are the creators of the first AI Native AppSec Platform.
- Our platform combines intelligent automation, deep risk visibility, and developer-first experiences, shaping the future of application security.
- We are committed to building a collaborative, empowering workplace.
- We are leading the way in securing AI-powered applications, and we believe the best innovations come from teams where everyone feels valued.
- We are committed to a workplace built on respect, trust, and growth, where learning and flexibility empower people to do their best work.
Equal Opportunity
- If you are excited about this role but do not meet every requirement, we encourage you to apply. Your perspective could be exactly what we need!