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About the Role

The Marketing Platform Manager will administer and maintain the firm’s email marketing platform, managing campaign execution, data synchronization, and AI/agentic workflows. This role also troubleshoots integration issues within the marketing technology stack.

Responsibilities

Serve as the platform’s primary administrator, building and fulfilling email campaign requests, creating and maintaining templates, and sending alerts.
Design and implement forms and automation sequences for email and web campaigns.
Own segmentation, lead scoring, and A/B testing to optimize campaign performance.
Maintain data integrity on the platform and ensure syncs with Salesforce and other connected systems are accurate and reliable.
Ensure the platform is working as intended, and that emails, forms, and related tools are functioning as expected.
Track and report on key platform KPIs, including send volume, deliverability, open and click rates, bounce rates, and conversion attribution, and surface trends and issues to stakeholders.
Ensure email marketing activities comply with applicable data privacy regulations, including CAN-SPAM, GDPR, and CCPA, including managing unsubscribe processing, consent tracking, and data retention practices.
Serve as the platform-side troubleshooter when systems aren’t syncing or communicating correctly across the marketing technology stack.
Partner with other system administrators, vendors, and the firm’s solutions engineer to resolve issues once diagnosed.
Own platform-side troubleshooting for the events platform and its integrations; serve as primary resource for the Events team on send or sync issues.
Maintain data governance standards across connected systems, ensuring field mappings, sync rules, and data definitions remain accurate and consistent.
Assist the CRM team on Salesforce issues that trace back to the digital technology platforms side of an integration.
Anticipate and resolve intermediate-level problems independently; develop and advocate for practical solutions.
Work closely with outside vendors and consultants to maintain and enhance firm-wide marketing technology.
Participate in platform evaluation and vendor selection processes, where appropriate.
Design, build, and maintain AI-enabled agentic workflows that automate tasks across the platforms under this role’s purview.
Identify where agentic automation can replace manual, repetitive work within the marketing technology stack, and build the tooling to do it.
Maintain and iterate on these agentic tools as platforms, data, and firm processes evolve.

Requirements

Able to independently diagnose sync and integration issues across the marketing technology stack and know when and how to escalate to the right vendor, admin, or internal technical partner.
Advanced knowledge of Marketo, including ability to create campaign automations, update and create new templates, maintain database cleanliness, and maintain data syncs between systems.
Working knowledge of Salesforce, particularly around integration points and sync troubleshooting.
Experience with an events platform and its integrations.
Familiarity with digital KPIs and reporting platforms.
Experience building or configuring AI agents / LLM-based workflow tools (e.g., via Claude, ChatGPT, or similar).
Ability and curiosity to identify areas for platform improvements or optimization.
Law firm or professional services marketing technology experience strongly preferred.

Skills

Marketo
Salesforce
Events platform
Digital KPIs
Reporting platforms
Power BI
Databricks
AI agents
LLM-based workflow tools
Claude
ChatGPT

Location

Any U.S. office locations

Work Type

Hybrid

Experience Level

8+ years of advanced administrative experience with email marketing platforms, system integrations, and AI-enabled workflow automation.

Education Level

Bachelor’s degree in Marketing, Information Systems, Information Technology, or a related field, or equivalent combination of education and experience required.

Salary/Compensations

$115,000 - $172,750

Benefits

Healthcare
Life Insurance
Health Savings Accounts
Flexible Spending Accounts
Wellbeing
Discretionary bonus

About the Company

At Fenwick, we believe that our partners and employees are our most important asset. Helping you and your families achieve and maintain good health - physical, emotional, and financial - is the reason we offer a comprehensive benefit program.