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About the Role
As a Product Marketing Manager (PMM), you will be responsible for the positioning, market launch, and further development of our commercial B2B and B2C products. You will work at the intersection of Product, Marketing, Sales, and Service, ensuring our products are clearly differentiated, communicated understandably, and successfully activated in the market – from the initial idea to post-launch optimization.
Responsibilities
- Development and refinement of product positioning, value proposition, and messaging
- Planning and management of go-to-market strategies for new products, features, and initiatives
- Orchestration of cross-functional teams and ensuring consistent communication across all touchpoints
- Creation of sales and marketing materials (pitch decks, talk tracks, FAQs, objection handling) and execution of enablement measures
- Responsibility for launch planning and execution, including campaign and content activation
- Conducting competitive analyses and using internal insights for data-driven decision-making
- Definition, tracking, and optimization of relevant product marketing KPIs along the funnel
- Continuous development of messaging and measures based on performance data and feedback
Requirements
- Completed degree in Marketing, Communications, Business Administration, or a comparable field of study
- Fluent German and English language skills
- At least 3 years of experience in Product Marketing, Growth, or Product Management, ideally in a commercial environment
- Experience with product positioning and go-to-market strategies
- Ideally, experience with subscription or platform models and understanding of KPIs such as MRR, ARR, Churn, or LTV
- Confident and strategic use of GenAI and LLM tools (e.g., Claude, Copilot, or Gemini)
- Strong analytical skills combined with pronounced storytelling and communication strength
- Experience in collaborating with cross-functional teams and stakeholders up to C-level
- Structured, hands-on working style
Skills
- Product Marketing
- Growth
- Product Management
- Go-to-Market Strategies
- Subscription Models
- Platform Models
- GenAI
- LLM Tools
- Storytelling
- Communication
Location
- Germany
Work Type
- Hybrid
Experience Level
- 3+ years
Education Level
- Bachelor's Degree
Salary/Compensations
- EUR 58000 - EUR 72000
Benefits
- 30 days vacation + 1 public holiday + 2 extra days for Christmas and New Year
- Company pension plan
- Company term life insurance
- Volunteer days
- Job bike
- Subsidized Wellhub membership
- Subsidized parking, Job or Deutschland Ticket
- Dog-friendly office
About the Company
- We at The Stepstone Group have a clear and very important mission: to find the right job for everyone. With our data, our platform, and our technologies, we connect job seekers and companies worldwide to create the 'Perfect Match' for both sides.
- With over 20 brands, we are committed to fair and prejudice-free recruitment in over 30 countries. Become part of our team of approximately 4,000 employees, help us reshape the job market, and accompany us on our journey to become the world's leading online job platform.