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About the Role
This role is responsible for driving and implementing paid and organic social and content marketing campaigns globally, focusing on brand awareness, engagement, enrolment, and retention. The position involves leading an internal social team and transitioning to an in-house organic social model, optimizing owned channels, and managing a team of digital executives.
Responsibilities
- Build and develop a center of excellence for social media and content across 125+ schools.
- Develop social strategies, frameworks, and content aligned with local priorities and business objectives.
- Lead and develop a team of 10 Digital Executives.
- Collaborate with school leadership, CEOs, and marketing teams to support priorities.
- Lead paid and organic social campaign management and optimization.
- Monitor industry developments and digital trends to identify new opportunities.
- Identify opportunities to improve the global social strategy.
- Support content marketing across social media and content discovery platforms.
- Share social and content best practices and insights across marketing teams.
- Report on key performance indicators and use data to inform strategy.
- Create and embed global social media guidelines and policies.
- Provide strategic advice on social media and wider digital engagement.
- Oversee digital engagement opportunities beyond social media.
- Lead the implementation and adoption of AI tools across the function.
Requirements
- Proven experience leading and motivating a large, distributed team.
- Team player and collaborative.
- Analytical and data-driven thinker.
- Strong time-management skills with the ability to manage competing priorities.
- Ability to work in and foster a positive team environment.
- Excellent written and verbal communication skills.
- Creativity, flexibility, and adaptability.
- Confident problem solver.
- Professional demeanor.
- Self-motivated attitude to problem solving.
- Excellent organisation skills and ability to prioritise.
- An innovator with a growth mindset, who demonstrates curiosity and welcomes failures as a learning opportunity.
- Highly motivated to achieve goals and able to motivate others to do the same.
- Outstanding interpersonal skills.
Skills
- Paid social media
- Organic social media
- Content marketing
- Social media strategy
- Team leadership
- Digital marketing
- Campaign management
- Data analysis
- AI tools implementation
Location
- Global
Work Type
- Fixed-term
- Full-time
Experience Level
- 5+ years of proven experience in building paid and organic social awareness and brand equity
- Experience leading and developing a sizeable, geographically dispersed team
About the Company
- Inspired Education is the leading global group of premium schools with 126 premium private schools in 28 countries.
- The group utilizes proven educational practices from around the world, ensuring over 95,000 students receive a world-class learning experience.
- Founded in 2013, Inspired is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices.
- The Group is experiencing 20% per annum growth through acquisition, greenfield site expansion, and development.
- In 2023, Inspired was recognized by Beauhurst as one of the UK's top 10 highest-value private companies.
Equal Opportunity
- Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment.
- Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.