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About the Role
As a leading international beauty brand, we aim to provide high-quality products that empower individuals to strengthen their unique sense of style. We are seeking a dedicated individual to strategically and operationally advance our influencer marketing efforts.
Responsibilities
- Strategically and operationally advance influencer marketing, focusing on brand building and performance.
- Plan and manage influencer campaigns and collaborations end-to-end, including creator selection, outreach, briefing, timing, product shipping, content approval, asset management, and reporting.
- Identify relevant creators, new trends, and collaboration potentials; build long-term relationships with creators and agencies.
- Conduct contract and condition negotiations independently, managing budgets, scope, and brand objectives.
- Analyze relevant influencer and campaign KPIs, prepare structured reports, and derive optimization measures.
- Collaborate closely with Brand, Social Media, Performance Marketing, and E-Commerce teams to integrate influencer activities with campaigns and other marketing initiatives.
- Participate in brand and influencer events, focusing on the inclusion and support of relevant creators.
- Continuously develop influencer marketing processes, structures, and workflows for efficient and structured implementation.
- Contribute to selected brand partnerships and develop cooperation approaches with relevant internal teams.
- Prospectively contribute to the setup and development of the influencer team, taking on professional responsibility within the team.
Requirements
- Several years of professional experience in influencer marketing or creator marketing, ideally in the beauty, lifestyle, or FMCG industry.
- Understand influencer marketing as both a brand and performance channel, translating strategic goals into concrete actions.
- Strong understanding of relevant influencer and campaign KPIs, with proficiency in data analysis and deriving actionable recommendations.
- Negotiation skills and good commercial understanding, able to evaluate collaborations from both brand and business perspectives.
- Familiarity with the German creator, social media, and influencer landscape, with a good sense for relevant trends, talents, and new cooperation opportunities.
- Structured, independent, and solution-oriented work style, managing timings, budgets, and deliverables for multiple parallel campaigns.
- Confident demeanor, clear communication, and strong relationship-building skills with creators, agencies, and internal stakeholders.
- Proactive and forward-thinking mindset with a commitment to sustainably developing topics, processes, and collaborations.
- Very good written and spoken German and English skills.
- Initial experience in the professional leadership and development of team members is advantageous.
Skills
- Influencer Marketing
- Creator Marketing
- Brand Building
- Performance Marketing
- Campaign Management
- Relationship Management
- Negotiation
- Data Analysis
- Reporting
- Social Media Marketing
- E-Commerce
- Project Management
- Team Leadership
Location
- Berlin
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Benefits
- Opportunity to shape the DACH market and contribute to brand growth.
- Vibrant office in the heart of Berlin with excellent public transport connections.
- Flexible hybrid working model for work-life balance.
- Personal and professional development from day one.
- Participation in international projects.
- Independent work and responsibility.
- Subsidy for public transport or Edenred benefit solution / Urban Sports Club.
- Employee discounts on products and opportunity to test new beauty products.
- Regular company and team events.
- International work environment.
- Employee referral bonus program.
About the Company
- A diverse team of beauty enthusiasts from around the world, committed to an inclusive and supportive work environment.
- A leading international beauty brand focused on empowering individuals with high-quality products.
- An innovative and dynamic approach that has made us a top choice for beauty salons and stores worldwide.
- A company that values creativity and individual growth, encouraging team members to be bold and think outside the box.