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About the Role
Support all marketing activities focusing on digital, social and events, with the overall objective of delivering agreed commercial goals. This includes planning and executing digital marketing activities, managing events and exhibitions, supporting sales and clinical teams, responding to enquiries, coordinating product launches, and supporting research and evaluation of customers and markets.
Responsibilities
- Build and enhance the digital and social presence of the organisation.
- Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
- Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding.
- Liaise with media partners, ad agency, printers and other suppliers for marketing collateral.
- Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns.
- Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
- Develop and launch brand campaigns, in line with strategy to drive the brand vision.
- Measure ROI on every marketing activity, track marketing budget, and capture learnings from successful campaigns as well as from less successful tactics.
- Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
- Develop market intel and research competitors to be proactive/market responsive.
- Run user evaluations on existing products to generate customer testimonials and user testing for new products under consideration.
Requirements
- A minimum of 3 years in brand, product or account management experience within wound care, healthcare or medical devices.
- NHS experience is essential.
- Experience of working in a fast growth environment.
- Business skills including Microsoft Office suite, CRM preferably Salesforce and marketing automation.
- Data-driven, analytical and curious with excellent attention to detail.
- Professional, confident communicator who is smart in appearance with strong written, presentation and listening skills.
Skills
- Digital marketing
- Social media marketing
- Event management
- Content creation (videos, copy, articles)
- Brand messaging
- Campaign development and execution
- ROI analysis
- Budget tracking
- Market analysis
- Competitor research
- Customer insights
- Microsoft Office suite
- Salesforce CRM
- Marketing automation
Location
- Alperton
Work Type
- Office based during probation
- Hybrid (1 day from home after probation)
Experience Level
- 3+ years experience
Education Level
- Degree educated (ideally in marketing, business or healthcare)
Salary/Compensations
- £45,000-£50,000
- Annual bonus OTE 10% of salary
Benefits
- Laptop
- Mobile phone
- Professional development and progression opportunities
- Employee Assistance Programme (Wisdom Wellbeing)
- Discounts via Bright Exchange
- Online GP Services (Livi)
- Team building events
About the Company
- Medicareplus is a leading force in advanced wound care and infection prevention.
- Our mission focuses on creating innovative products that enhance patient care and support healthcare professionals.
- We foster a culture that values collaboration and innovation.
Equal Opportunity
- This is not just a job; it's an opportunity to influence change and drive success within a company that is dedicated to improving lives.