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About the Role
PlayOn is seeking a creative and growth-oriented Client Strategist to develop and execute sponsorships and brand partnerships for its National Ad Sales division. This role involves bringing brand stories to life through sales materials, sponsorship concepts, audience insights, and cross-functional collaboration, transforming ideas, content, and data into compelling opportunities for advertisers.
Responsibilities
- Support the development of go-to-market strategy through research, analytics, and creative storytelling.
- Transform existing and new content into compelling sponsorship opportunities for brand partners.
- Compile audience data, category trends, and marketplace insights to strengthen brand pitches and sales conversations.
- Partner with Sales and internal teams on pre- and post-sale activities to support pipeline growth and client execution.
- Support proactive and reactive sponsorship opportunities, tentpole calendars, and multichannel partnership ideas.
- Build and maintain media kits, sales decks, one-sheets, templates, and case studies.
- Collaborate with Sales, Ad Ops, editorial, and other internal teams to ensure timely proposal and client deliverable completion.
- Improve pre- and post-sale workflows focusing on speed, organization, and client service.
- Conduct research and analysis on brand positioning, audience trends, and marketplace opportunities.
- Translate client objectives into clear partnership stories.
Requirements
- Bachelor’s degree and 3+ years of experience in sales marketing, media planning, client strategy, partnerships, or a related field.
- Experience creating polished sales decks, media plans, partnership proposals, or other client-facing marketing materials.
- Strong project-management skills and the ability to manage multiple priorities in a fast-moving environment.
- Collaborative approach and comfort working across Sales, Marketing, Ad Operations, and content teams.
- Strong written, verbal, and visual storytelling skills.
- Strategic mindset with the ability to take an idea from early concept through execution.
- Interest in high school sports and the broader sports media landscape.
- Proficiency in PowerPoint, Keynote, Canva, Figma Slides, Pitch, or similar presentation tools.
- Familiarity with digital media channels, including display, video, audio, social, branded content, events, data/targeting, and measurement.
Skills
- Sales marketing
- Media planning
- Client strategy
- Partnerships
- Project management
- Storytelling
- Strategic thinking
- Presentation tools (PowerPoint, Keynote, Canva, Figma Slides, Pitch)
- Digital media channels
Location
- Hybrid/flexible work environment
Work Type
- Full-time
Experience Level
- 3+ years of experience
Education Level
- Bachelor’s degree
Salary/Compensations
- $65,000 to $75,000
- Bonus potential
- Company equity
Benefits
- Multiple medical insurance plans
- Dental, vision life and disability insurance
- Employee Emergency Fund
- Company equity (stock options)
- Open PTO policy
- 401K plan with company match
About the Company
- PlayOn is where high school sports come to life through GoFan, NFHS Network, and MaxPreps, providing fans with access to key moments.
- The company builds technology for high school athletics enthusiasts, simplifying ticket purchasing, live streaming, and highlight viewing.
- Backed by KKR, PlayOn provides technology for ticketing, streaming, fundraising, concessions, and merchandise for high school athletics programs.
- PlayOn is a growth-stage company focused on making high school sports more accessible, memorable, and connected.
- The company's culture is built on accountability, collaboration, growth, and fairness, emphasizing teamwork and integrity.