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About the Role
The Associate Director Brand Strategy will develop brand strategies, creative brand briefs, and guide CX-focused strategies for digital and social campaigns, including website redesigns, ongoing marketing, and end-to-end customer experience (CX) and CRM engagements.
Responsibilities
- Develops content strategies and guides brand growth for CX and CRM campaigns
- Executes quantitative, qualitative and competitive strategy and brand audits
- Develops strategic briefs, calendars and launch plans
- Owns strategy project work and nurtures client relationships to ensure client satisfaction/retention
- Leads the creative team to ensure on-time delivery of high-quality deliverables
- Leads internal and client-facing content strategy workshops
- Supervises up to 2 junior team members in our department
- Guides their professional development, and helps them set annual career goals
- Schedules and hosts weekly 1-on-1s (30-min per direct report)
- Contributes to new business in RFI/RFP responses and pitches
- Creates new brand briefs which provide creative brand direction
Requirements
- 5-8 years working as a brand strategist, agency experience strongly preferred
- Excellent attention to detail and strong organizational skills
- Outstanding communication skills, both written and verbal, a passion for digital storytelling
- Always looking for ways to change, improve, or invent new approaches to old problems
- Strong understanding of current digital design practices and technologies
- Able to drive a project forward with minimal direction
Skills
- Brand strategy
- Creative brand briefs
- CX focused strategies
- Digital storytelling
- Digital design practices
- Content strategy
- CRM campaigns
- Quantitative analysis
- Qualitative analysis
- Competitive analysis
- Project management
- Client relationship management
- Team leadership
- Mentoring
- New business development
- RFI/RFP response
- Pitching
Work Type
- Hybrid
Experience Level
- Associate Director
- 5-8 years
Salary/Compensations
- $100—$140 USD
Benefits
- Competitive benefits package
About the Company
- VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
- Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.
- VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
- VML is part of WPP, the trusted growth partner for the world's leading brands.
- Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
Equal Opportunity
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.