Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Brand Manager role.

Rezi rewrites your resume against Minerva Virtual Academy's job description. Free.

Tailor your resume to this Brand Manager role.

Rezi rewrites your resume against Minerva Virtual Academy's job description. Free.

Tailor my resume

Don't guess if your resume is good enough.

See how it scores against the Brand Manager posting at Minerva Virtual Academy — free, in seconds.

Don't guess if your resume is good enough.

See how it scores against the Brand Manager posting at Minerva Virtual Academy — free, in seconds.

Get my score

About the Role

Minerva's Virtual Academy (MVA) is redefining school for 11-18 year olds as the UK’s fastest-growing independent online school. The Brand Manager will own and shape the MVA brand globally, setting brand strategy and executing campaigns. This role requires a blend of strategic oversight and hands-on execution, reporting to the CMO and collaborating with the marketing leadership team.

Responsibilities

• Set the brand strategy, defining MVA's positioning, promise, and personality with a multi-year growth plan.
• Conduct research into parent and student needs and perceptions of online education.
• Develop a narrative to reposition online schooling as a preferred choice, supported by evidence of outcomes and quality.
• Maintain and enforce the brand system, including visual identity, tone of voice, and messaging.
• Build reputation through partnerships, awards, press, alumni, and parent advocacy.
• Track brand health metrics (awareness, consideration, sentiment, share of voice, referral) and report on their impact on enquiries and enrolments.
• Plan and capture content (video, photos) of school activities, student achievements, and teacher stories, often remotely.
• Create diverse content including short-form video, social posts, articles, case studies, and web copy.
• Manage end-to-end brand campaigns, including briefing, creative development, channel planning, budgeting, and results analysis.
• Grow brand presence across social media, CRM, website, and events with a consistent content calendar.
• Identify and share student, parent, and alumni stories, and develop advocacy programs.
• Brief and manage external partners (freelancers, agencies, creators) and provide guidance for internal content creation.
• Test, measure, and refine content and campaign performance, sharing insights with relevant teams.

Requirements

• Proven experience in brand management or brand marketing, with at least 5 years in the field.
• Track record of setting brand strategy and executing campaigns that influenced perception and growth.
• Strong hands-on creative skills: video shooting/editing, photography, and compelling copywriting.
• Experience running multi-channel campaigns from conception to completion, including budget management and reporting.
• Comfort using data, research, and metrics for decision-making and impact assessment.
• Excellent written and spoken English, with the ability to present ideas to senior leaders.
• Must have a suitable home-working setup with a good internet connection.
• Must agree to company policies, including cybersecurity software.
• Commitment to safeguarding and promoting the welfare of children and young people.
• Willingness to undergo child protection screening, including checks with past employers and the Disclosure and Barring Service (DBS).
• Understanding that online searches will be conducted as part of due diligence checks.
• Ability to move between big-picture strategy and detailed execution.
• Self-starter capable of working independently.
• Ability to tell stories with warmth and care, especially concerning children and families.
• Strong collaboration skills with remote colleagues across different time zones.
• Submit a CV and cover letter detailing 'Your Why', 'Your Background', and 'Your Impact'.

Skills

• Brand Strategy
• Brand Positioning
• Brand Awareness
• Brand Trust
• Brand Preference
• Market Research
• Narrative Development
• Brand Identity Management
• Tone of Voice
• Messaging Frameworks
• Reputation Management
• Partnership Development
• Award Submissions
• Public Relations
• Alumni Relations
• Parent Advocacy
• Brand Health Tracking
• Content Capture (Video/Photography)
• Content Creation (Video Editing, Social Media, Articles, Case Studies, Copywriting)
• Campaign Management
• Budget Management
• Reporting
• Channel Planning
• Social Media Management
• CRM Management
• Website Content Management
• Event Marketing
• Storytelling
• Partner Management (Freelancers, Agencies, Creators)
• Performance Analysis
• Data Analysis
• Metrics Tracking
• Presentation Skills
• Canva
• CapCut
• Premiere
• Social Analytics
• Web Analytics

Location

• Remote
• London (for quarterly team meetups)

Work Type

• Full-time
• Remote

Experience Level

• At least 5 years in brand management or brand marketing

Benefits

• Laptop, monitor, keyboard, and mouse provided for HQ roles.

About the Company

• Minerva’s Virtual Academy (MVA) is redefining school for young people aged 11–18, combining live lessons, mentoring, and community for a flexible, future-focused education.
• MVA is the UK’s fastest-growing independent online school.
• MVA is an affordable, accessible online independent secondary school delivering world-class education with a strong sense of community.
• MVA combines smart technology, engaging online resources, one-to-one support, active group learning, and multi-disciplinary projects.
• MVA offers flexibility for students to learn from home or anywhere globally.
• MVA champions self-sufficiency, collaboration, problem-solving, creative and critical thinking, leadership, and mindfulness.
• MVA offers flexible work arrangements and attracts individuals seeking a lifestyle change and a values-driven organization.
• MVA believes in empowering team members with responsibility and effective workload management.
• MVA's motto is 'Together We Thrive', reflected in their 'Ways of Being': Ambitious, Aware, Considerate, Kind, Mindful, Reflective, Responsible.

Equal Opportunity

• MVA values the diversity of our workforce and welcomes applications from all sectors of the community.
• MVA aims to make sure everyone has a fair chance to show what they can bring, offering reasonable adjustments during the application or recruitment process.