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About the Role
Insait is seeking a founding Account Executive for North America to build the AI backbone for top-tier financial institutions. This role offers the opportunity to own a market, design a commission plan, and have direct access to the CEO, shaping the company's go-to-market strategy.
Responsibilities
- Own the full sales cycle across a defined North American territory, targeting banks, community credit unions, and financial institutions.
- Self-source the majority of pipeline through network, outbound efforts, and understanding the buyer's needs.
- Report directly to the CEO and participate in weekly leadership calls, influencing go-to-market strategy.
- Build and manage a self-sourced pipeline of mid-market and regional financial institutions.
- Manage the full sales cycle from outreach to commercial close, with deal values typically between $80k-$300k ARR.
- Develop deep knowledge of target accounts, including data infrastructure, digital banking strategy, marketing function, and key stakeholders.
- Conduct compelling product demonstrations translating Insait's capabilities into buyer outcomes.
- Collaborate with the CEO and product team to provide market intelligence for roadmap and positioning.
- Attend key industry events to build presence and pipeline.
- Establish the template for Insait's sales process in North America.
Requirements
- Experience selling into financial services, ideally community banks, credit unions, or mid-market financial institutions.
- Understanding of decision-making processes within regulated, risk-averse financial institutions.
- 5-9 years of B2B SaaS sales experience.
- At least 3 years selling to financial services institutions.
- Demonstrable track record of closing net-new logo business in the $80k-$300k ACV range.
- Experience selling data, analytics, marketing technology, or AI platforms to financial services buyers.
- Proven experience selling to Chief Revenue Officers (CROs) or other revenue leaders at financial institutions.
- Ability to build a business case around revenue growth, cross-sell, and customer acquisition.
- Comfortable navigating multi-threaded deals involving IT, marketing, data, and C-suite stakeholders.
- Experience at a startup (under 100 employees) requiring pipeline building from scratch without extensive SDR or marketing support.
- North America-based.
- Established relationships in the US banking or credit union ecosystem preferred.
Skills
- Ability to build and progress pipeline without relying on inbound or SDR support.
- Strong qualification instinct.
- Account mapping, identifying economic buyers, champions, and blockers.
- Multi-threaded engagement strategy development.
- Commercial creativity for deal structuring and closing.
- Ability to handle procurement friction.
- Confidence with data and AI concepts for product demonstrations and technical objection handling.
- Ability to translate product capability into specific business outcomes (e.g., conversion rate uplift, cross-sell revenue, reduced campaign spend).
- Proficiency with modern sales stack: CRM hygiene, sales engagement tooling, pipeline management.
- High trust, low ego approach.
- Ability to share knowledge, ask for help, and provide honest feedback.
- Self-sufficiency under ambiguity.
- Strong written, video call, and in-person communication skills.
- Credibility with financial services buyers.
- Resilience in long enterprise fintech sales cycles.
Location
- North America
Work Type
- Full-time
Experience Level
- 5-9 years of B2B SaaS sales experience
- At least 3 years selling to financial services institutions
- Experience at a startup (under 100 employees)
About the Company
- Insait is building the production-grade AI backbone for top-tier financial institutions.
- The platform autonomously handles critical banking workflows, replacing operational friction with seamless, predictive experiences.
- Insait is a lean, engineering-driven company working directly with major financial players.