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About the Role
Moonbug is seeking a data-driven Senior Channel Manager with expertise in leading digital content teams and scaling kids & family YouTube channels. The role involves translating IP strategies into cross-channel execution plans to drive audience growth and engagement.
Responsibilities
- Lead daily operations, ensuring quality, consistency, and timely execution.
- Manage workloads, approve holidays, and conduct performance reviews and feedback sessions.
- Translate brand and franchise strategy into large-scale cross-channel execution plans.
- Identify and execute growth opportunities using data, platform insights, and YouTube knowledge.
- Set best practices and raise standards across the team with senior-level YouTube and channel management expertise.
- Align with external teams, including marketing, to support campaign launches and brand initiatives.
- Influence content direction through performance data, audience insight, platform knowledge, and creative judgment.
- Report on channel performance, KPIs, audience growth, testing outcomes, and strategic insights to leadership with clear recommendations.
- Apply a creative and data-driven mindset to content planning and strategic decision-making.
- Collaborate with senior team members to ensure alignment across channels, franchises, and departments.
- Develop junior team members through coaching, feedback, knowledge-sharing, and growth opportunities.
Requirements
- Experience in YouTube channel management.
- YouTube Certified with deep and current knowledge of the YouTube platform.
- Proficiency using Photoshop.
- Proficiency in video editing using Premiere and/or Final Cut.
Skills
- Data-driven decision making
- Creative content planning
- YouTube platform expertise
- Channel management
- Performance reporting
- Audience insight analysis
- Cross-channel execution
- Team leadership
- Photoshop proficiency
- Video editing (Premiere/Final Cut)
Experience Level
- Senior
About the Company
- Moonbug Entertainment is an award-winning global entertainment company behind popular kids’ titles like CoComelon and Blippi.
- Moonbug shows are available in 32 languages on over 200 platforms globally.
- The company has 29 IPs and 100+ brand partners.
- Moonbug is a subsidiary of Candle Media, a creator-friendly home for entertainment brands and franchises.
- Candle Media is run by Kevin Mayer and Tom Staggs and backed by Blackstone.