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About the Role
As an International Marketing Manager, you will be Swan’s dedicated Marketing counterpart for the German and Benelux market, translating business expansion and partner-growth priorities into focused initiatives across new business, partner advocacy, end-customer acquisition, and local events. You will connect Sales, Product, Partner Management and central Marketing expertise to accelerate business expansion, partner growth and end-customer adoption.
Responsibilities
- Build local Marketing plans by identifying market, partner and customer opportunities.
- Translate country and regional priorities into actionable Marketing plans.
- Coordinate priorities, calendars and central support.
- Define and adapt the campaign strategy for Germany and Belgium.
- Localize and execute campaigns in German and Dutch across various channels.
- Share local insights with the wider Marketing team.
- Lead local Events strategy and execution by identifying relevant events and speaking opportunities.
- Develop local strategies within the Glocal Events Strategy.
- Coordinate planning and execution with central Events, Sales and Partner Management.
- Define objectives, audiences and follow-up actions for events.
- Support Partner Growth and Partner Advisory initiatives.
- Support partner campaigns and end-customer acquisition and activation.
- Capture learnings and turn them into repeatable Partner Servicing playbooks.
- Coordinate Marketing contributions to priority partner plans.
- Contribute to Market and Partner Servicing playbooks.
- Develop partner advocacy and co-marketing initiatives.
- Coordinate partner stories, assets, campaigns and co-marketing initiatives.
- Work with Content, Communications, PMM and Design on localized materials.
- Ensure local activity remains aligned with Swan’s brand and messaging.
- Track and share the results of partner advocacy activity.
Requirements
- 4–5 years of experience in Field Marketing, Campaign Marketing, Demand Generation, Partner Marketing, or a related B2B Marketing role.
- Strong project management skills with a bias for action.
- Comfortable managing multiple markets, activities, and stakeholders.
- Confident working with CRM, marketing automation, and campaign reporting tools.
- Ability to use data to understand performance and continuously improve campaigns.
- Communicate with clarity and confidence in both German and English.
- Based in Berlin.
Skills
- Field Marketing
- Campaign Marketing
- Demand Generation
- Partner Marketing
- B2B Marketing
- Project Management
- CRM
- Marketing Automation
- Campaign Reporting
- Data Analysis
- German
- English
Location
- Berlin
Work Type
- Hybrid remote policy: 2 days per week working from home.
Experience Level
- 4-5 years
Benefits
- 27 days of paid leaves.
- Pxtra account with a monthly allowance for meal vouchers, transports & benefit in kind.
- Well-being support: access to Moka Care for mental health and wellness.
- Hybrid remote policy: 2 days per week working from home.
- Annual offsite event.
About the Company
- Swan is Europe’s embedded banking specialist, empowering software companies to embed banking features directly into their products under their own brand.
- Swan processes over €2.5 billion in monthly transactions for more than 150 companies.
- Founded in 2019, the company has received growth capital from leading investors.
- Swan is a principal member of Mastercard and a licensed financial institution, regulated by the French banking authority (ACPR).
- Our mission is that banking belongs in business software.
- Core values: Simplicity, Long Term, Excellence, Be Human.
Equal Opportunity
- Swan is committed to providing a caring work environment for all employees, regardless of age, sex, disability, sexual orientation, race, religion, or belief.
- Diversity and inclusion are important at Swan.