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About the Role
As a Paid Social Senior Account Executive, you will support the planning, execution, and optimization of paid social campaigns for leading brands across various industries. You will manage campaigns across major social platforms, driving performance through targeting, testing, reporting, and optimization, while gaining exposure to integrated campaigns and developing expertise in paid social strategy.
Responsibilities
- Support the planning, launch, management, and optimization of paid social campaigns across Meta, TikTok, Pinterest, Snapchat, LinkedIn, and other relevant platforms.
- Manage day-to-day campaign delivery, budgets, audience targeting, and performance to ensure client objectives and KPIs are achieved.
- Monitor campaign performance and implement ongoing optimizations to improve efficiency and overall campaign effectiveness.
- Produce campaign reports and performance analyses, providing actionable insights and recommendations to clients and internal stakeholders.
- Support the development of media plans, audience strategies, testing frameworks, and campaign forecasts.
- Collaborate with Creative, Influencer Marketing, and Client Services teams to deliver integrated campaigns and high-performing ad creative.
- Assist with client communications and account management, ensuring a high standard of service and campaign delivery.
- Stay up to date with paid social trends, platform updates, industry developments, and emerging advertising opportunities.
Requirements
- 1-3 years' experience in Paid Social, Performance Marketing, or Digital Advertising, ideally within an agency environment.
- Hands-on experience managing campaigns across Meta, TikTok, Pinterest, Snapchat, and LinkedIn.
- Strong analytical skills with experience using GA4, platform reporting tools, and performance dashboards to drive campaign optimizations.
- Understanding of key paid media metrics including ROAS, CPA, CTR, CPM, CAC, and conversion rate optimisation.
- Excellent organisation, project management, and communication skills, with the ability to manage multiple campaigns simultaneously.
- Proactive, detail-oriented, and eager to learn within a fast-paced environment.
- Experience working with eCommerce, consumer brands, influencer whitelisting, paid amplification, or social-first campaigns is advantageous.
- Relevant platform certifications (Meta Blueprint, TikTok, Pinterest, or Google) are a plus.
Skills
- Paid Social
- Performance Marketing
- Digital Advertising
- Meta
- TikTok
- Snapchat
- GA4
- Analytics
- Reporting
- Optimization
- ROAS
- CPA
- CTR
- CPM
- CAC
- Conversion Rate Optimization
- Project Management
- Communication
- eCommerce
- Influencer Whitelisting
- Paid Amplification
- Social-First Campaigns
Location
- United States
- New York (Hybrid)
Work Type
- Remote
- Hybrid
Experience Level
- 1-3 years
Benefits
- 14 days paid vacation, plus an additional day for your birthday
- Health, dental and vision insurance
- 401(k) Retirement Plan
About the Company
- Socially Powerful is a global social-first marketing agency specializing in influencer marketing, paid social, social commerce, and creative strategy.
- We help some of the world's leading brands connect with audiences through innovative, data-driven campaigns that deliver measurable business results.
- Our team is made up of ambitious, collaborative, and creative individuals who are passionate about social media, digital marketing, and driving performance for clients.
- As we continue to grow across the US market, we're looking for a Paid Senior Account Executive to join our Paid Media team.