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About the Role
The Channel Marketing Manager owns the company’s partner-led marketing motion and its contribution to marketing-sourced pipeline. This role turns our channel ecosystem into a growth engine through partner activation, strategic events, demand generation, and targeted account programs. It is an autonomous, hands-on marketing role working closely with Channel, Sales, CSM and across Marketing.
Responsibilities
- Own the Channel Marketing strategy and execution across strategic and priority partners.
- Determine Marketing investment across the partner ecosystem based on ICP, market opportunity, partner potential, and pipeline objectives.
- Manage an ROI-driven Channel Marketing budget, including MDF and co-marketing investment.
- Own channel activation end-to-end, from major international Partner Kickoffs to highly targeted tactical events, alongside digital campaigns and always-on partner demand programs.
- Build joint GTM strategies and execute demand-generation programs with priority partners.
- Create scalable partner plays, campaign-in-a-box programs, and other repeatable motions.
- Own partner activation and engagement, ensuring programs are adopted, optimized, and measured.
- Work with Channel and Sales to turn commercial priorities, partner intelligence, and account insight into effective marketing programs.
- Partner with Field Marketing, Demand Growth, Product Marketing, PR & Comms, Content, and Design to amplify channel programs.
- Contribute to ABX programs for strategic accounts where partner relationships can create differentiated engagement and pipeline.
- Own and optimize PRM platforms and partner marketing infrastructure, including Salesforce.
- Use account intelligence, CRM/PRM data, intent signals, and automation to identify opportunities and improve performance.
- Localize programs across English-, French-, and German-speaking markets.
- Travel regularly to engage partners and support key events.
Requirements
- 5+ years of Channel Marketing experience, ideally in cybersecurity, B2B technology, or SaaS.
- Proven experience building partner-led programs that generate measurable pipeline.
- Strong understanding of working with MSSPs, distributors, and indirect routes to market.
- Fluent with PRM platforms, partner marketing infrastructure, and MDF/co-marketing programs.
- Demonstrated ownership of an ROI-driven marketing budget.
- Strong account intelligence instincts and the ability to turn partner and market insight into action.
- A highly data-driven, commercially minded approach.
- A creative, scrappy, hands-on mindset.
- Comfortable operating autonomously, making decisions with imperfect information, and owning execution from idea to impact.
- Based in Paris, France.
- Fluent English and French required.
- Willingness to travel regularly in France and abroad.
- German would be a serious asset.
Skills
- Channel Marketing
- Partner-led marketing
- Marketing-sourced pipeline
- Partner activation
- Strategic events
- Demand generation
- Targeted account programs
- ABX
- PRM platforms
- Partner marketing infrastructure
- Salesforce
- CRM/PRM data
- Intent signals
- Automation
- AI
Location
- Paris, France
Work Type
- On-site
- Remote
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- €55k-56k + profit sharing
Benefits
- Flexibility to work from home
- Alan insurance
- Alan Mind mental wellness app
- Egym subscription
- Swile card
- Access to an employee benefits platform
- 25 days annual leave
- 8-11 RTT days
- Access to training programs and industry events
About the Company
- HarfangLab is the European leader in Workspace Detection and Response.
- Certified by ANSSI and BSI, and recognized by Gartner and Forrester.
- HarfangLab extends detection and response to protect the modern workspace.
- HarfangLab now protects the endpoints of more than 1,000 clients across all sectors.
- Backed by €30 million in funding, we have grown from 40 employees in 2023 to 140 today.
- We’re going global.