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About the Role
The PPC Specialist will plan strategy, research opportunities, and lead the execution of E-Commerce PPC campaigns across UK, EU, and USA markets. This role focuses on Global Amazon campaigns for LED and Memory product portfolios, supporting product launches, working with a DSP partner, and driving sales performance in strategic markets. There is potential to expand support to other campaign activations across search, social, and other marketplaces. This is an opportunity to shape PPC strategy during a period of rapid growth.
Responsibilities
- Develop strategy for and lead execution of UK, Europe, and USA Amazon PPC activity (Sponsored Products, Sponsored Brands, and Sponsored Display), Paid Search, Paid Social, other marketplaces, and digital activations.
- Set up, monitor, and optimize PPC campaigns (Amazon, other marketplaces, Search, Social).
- Support our DSP partner with the aligned execution of our full funnel advertising strategy.
- Daily control of ACOS and spend across multiple accounts.
- Run post-campaign analysis and reporting on campaign effectiveness/performance.
- Build AMC insights and audiences to support new-to-brand and retargeting campaigns.
- Liaise with different internal departments to maximize campaign return on investment.
- Implement Amazon Advertising strategies including new product launches, brand building, and test and learn activities.
- Run campaign audits and review data to identify new growth opportunities.
- Present reports to different stakeholders within the business.
- Keep up-to-date with the latest PPC best-in-class strategies, products, updates, and changes, including Amazon and other marketplace/digital advertising.
Requirements
- Minimum 3 years of experience managing and activating Pay Per Click / Amazon Sponsored Products / Paid Search campaigns.
- Trading (Brand side) experience with a strong commercial mindset and acumen is essential.
- Must be in or most recently in a brand-side role and demonstrate a history of delivering strategic and profitable campaigns.
- Experience with Amazon DSP, TikTok, social commerce, social, and other digital activations would be advantageous.
- Strong knowledge of using industry-leading tools and platforms such as Google Ads, Semrush, Pacvue, Skai, Helium 10, Keepa, AMC etc.
- Strong knowledge and understanding of advertising on marketplaces.
- Strong analytical skills to fully optimize campaigns and ensure maximum return on investment (ROI).
- Excellent communication skills.
- Confident and comfortable producing and presenting reports to stakeholders (of various levels of seniority) within the business.
- Ability to research, identify, and propose new opportunities to drive growth.
- High levels of attention to detail.
- Possess energy and drive with the willingness to take on responsibility.
- Interest, knowledge, or experience working within the technology or computer hardware sectors would be a plus.
Skills
- Pay Per Click
- Amazon Sponsored Products
- Paid Search
- Amazon DSP
- TikTok
- Social Commerce
- Social Media Advertising
- Digital Activations
- Google Ads
- Semrush
- Pacvue
- Skai
- Helium 10
- Keepa
- AMC
- Marketplace Advertising
- Analytical Skills
- Communication Skills
- Reporting
- Campaign Audits
- Strategy Development
Location
- UK
- EU
- USA
Work Type
- Full-time
Experience Level
- Minimum 3 years
About the Company
- Integral Memory PLC is a long-established and fast-growing company founded in the UK over 35 years ago with offices in London and Europe.
- Our award-winning products are sold by resellers in more than 50 countries worldwide and are trusted by large corporations, government departments, and educational institutions.
- We work collaboratively, all pitching in to achieve shared goals and supporting each other to take on responsibility.
- Our culture is friendly and approachable, with colleagues who care about the outcomes of their work.
- We're a mid-size, financially secure business - not a large corporate - and that means people in the company can see the material impact of the work they do every day.
- We also have a strong history of progression within the business, evidenced by the number of senior staff who started out in entry-level positions.
- Integral Memory Division: The link between high-end competitive gaming, encrypted military level memory drives and pushing the visual boundaries of creative photography. Our imaginative solutions to the ever-advancing demands of data storage that transcends the cloud has made the Integral logo synonymous with quality, sustainability and reliability.
- Integral LED Lighting Division: From lighting up industrial warehouses and retail spaces across Europe, to delivering soft ambient lighting in bathrooms, kitchens and living rooms. From expandable lighting systems for smart buildings, to transforming outdoor spaces with innovative lighting solutions to enhance the human experience – Our innovative and award-winning product range challenges the norm as we continue to bring cutting-edge lighting solutions to the market.