Director, Cardiac Market Development, Asia at Intuitive | JP | Rezi

Director, Cardiac Market Development, Asia at Intuitive

Director, Cardiac Market Development, Asia

Intuitive · JP

1 months ago

Director, Cardiac Market Development, Asia

Intuitive · JP

a month ago
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About the Role

The Director, Cardiac Market Development, Asia supports Cardiac Sales Directors by translating global strategies into market-ready plans and serves as an Asia-based implementation partner for key global programs.

Responsibilities

  • Support the development and execution of cardiac procedure strategies using market insights, customer needs, competitive dynamics, clinical pathways, and commercial priorities.
  • Translate global portfolio, product launch, lifecycle, and procedure strategies into focused roadmaps, priorities, and activation plans.
  • Coordinate with sales, clinical, capital, key accounts, customer training, marketing, market access, regulatory, and enabling functions to support readiness, sequencing, and execution.
  • Identify adoption barriers, unmet needs, and growth opportunities and convert them into recommendations and action plans.
  • Provide structured feedback to global teams on Asia Market requirements, customer needs, evidence gaps, positioning, and future portfolio opportunities.
  • Localize cardiac marketing programs, value propositions, messaging, content, media, and field tools while maintaining brand, clinical, regulatory, and legal requirements.
  • Develop integrated market development plans spanning segmentation, account activation, peer education, digital channels, and stakeholder awareness.
  • Enable teams to build sustainable programs with surgeons, care teams, hospital leaders, key opinion leaders, training centers, and reference sites.
  • Ensure content and media plans are insight-led, audience-specific, reusable, and aligned to the customer journey and sales execution needs.
  • Capture, codify, and scale effective practices and share Asia Market learnings with global partners.
  • Support the operating rhythm for cardiac market development and marketing, including annual planning, quarterly business reviews, initiative tracking, and performance reporting.
  • Define leading and lagging indicators for program effectiveness, adoption progress, launch readiness, content utilization, and return on investment.
  • Create dashboards and decision forums that help leaders assess progress, resolve barriers, redirect low-value work, and scale successful programs.
  • Support initiative portfolio tracking by clarifying owners, milestones, dependencies, risks, and expected outcomes.
  • Support budget planning, tracking, and forecasting for cardiac market development and marketing programs.
  • Design scalable processes, standards, and ways of working that increase execution quality, speed, consistency, and accountability.
  • Clarify interfaces and handoffs across Global, Regional, and local Market teams to reduce duplication, close gaps, and improve matrix efficiency.
  • Establish quality controls for plans, programs, content, metrics, and launch deliverables.
  • Facilitate cross-functional problem-solving and remove barriers that limit field execution or customer impact.
  • Contribute to a culture of disciplined experimentation, learning, and continuous improvement using data and field feedback.
  • Serve as a close working partner to the Cardiac Sales Directors in each Market on execution of growth priorities, programs, and training.
  • Partner with Market and Regional teams across China, India, Japan, Korea, and Taiwan to drive alignment through influence and collaboration.
  • Build regional learning loops that allow Market teams to adapt programs locally while scaling effective practices across Asia.
  • Act as the Asia-based point of contact for the VP, Global Cardiac on implementation of key global programs, training curricula, and global KOL development initiatives.
  • Communicate progress, insights, and performance clearly to the Cardiac Sales Directors, VP, Global Cardiac, and Asia leadership.

Requirements

  • Individual contributor role
  • Supports Cardiac Sales Directors in China, India, Japan, Korea, and Taiwan
  • Translates global cardiac procedure and product strategies into market-ready plans, programs, and tools
  • Serves as the Asia-based implementation partner to the Vice President, Global Cardiac
  • Helps bring key global programs, training processes, and global KOL development initiatives to life across Markets with different customer needs, operating models, and development stages
  • Works closely with the Cardiac Sales Directors in each Market and the VP, Global Cardiac
  • Localizes global programs and content
  • Supports training and KOL development execution
  • Tracks performance metrics
  • Improves quality and matrix efficiency
  • Commercial priorities and Market-level decisions remain with the Cardiac Sales Directors and Asia Market General Managers
  • Accountable for enabling and accelerating execution
  • May be hired at a different level based on business needs, candidate experience, knowledge, and skills
  • Compensation determined based on job level and candidate qualifications, in accordance with applicable laws

Skills

  • Market insights
  • Customer needs analysis
  • Competitive dynamics assessment
  • Clinical pathway understanding
  • Commercial prioritization
  • Portfolio strategy
  • Product launch strategy
  • Product lifecycle strategy
  • Roadmap development
  • Activation planning
  • Cross-functional coordination
  • Adoption barrier identification
  • Unmet needs identification
  • Growth opportunity identification
  • Recommendation development
  • Action planning
  • Market requirements feedback
  • Evidence gap analysis
  • Positioning strategy
  • Future portfolio opportunity identification
  • Marketing program localization
  • Value proposition development
  • Messaging localization
  • Content localization
  • Media planning
  • Field tool development
  • Brand compliance
  • Clinical compliance
  • Regulatory compliance
  • Legal compliance
  • Market development planning
  • Segmentation
  • Account activation
  • Peer education program development
  • Society engagement
  • Digital channel strategy
  • Stakeholder awareness building
  • Sustainable program development
  • Insight-led content development
  • Audience-specific content development
  • Reusable content development
  • Customer journey alignment
  • Sales execution needs alignment
  • Practice capture and codification
  • Learning sharing
  • Operating rhythm support
  • Annual planning
  • Quarterly business reviews
  • Initiative tracking
  • Performance reporting
  • Indicator definition
  • Dashboard creation
  • Decision forum facilitation
  • Initiative portfolio tracking
  • Budget planning
  • Budget tracking
  • Budget forecasting
  • Scalable process design
  • Standard design
  • Ways of working design
  • Quality control
  • Cross-functional problem-solving
  • Barrier removal
  • Disciplined experimentation
  • Continuous improvement
  • Data utilization
  • Field feedback utilization
  • Influence
  • Collaboration
  • Regional learning loop building
  • Program adaptation
  • Practice scaling
  • Asia Market point of contact
  • Global program implementation
  • Training curricula implementation
  • Global KOL development initiative implementation
  • Clear communication

Location

  • Asia

Work Type

  • Full-time

Experience Level

  • Director

Salary/Compensations

  • Market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity.

About the Company

  • Intuitive Surgical is widely considered the most exciting medical device company in the world today.
  • Surgeons worldwide are changing the way surgery is performed by utilizing our robotic surgical device, the da Vinci® Surgical System, to enhance their surgical precision and greatly improve patient benefits.

Equal Opportunity

  • Intuitive is an Equal Opportunity Employer.
  • We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
  • We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
  • 当社は、法令に従い、全ての応募者について、その適性と能力のみを基準として公正に採用選考を行います。