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About the Role

This position is responsible for planning, executing, and verifying campaigns and promotional strategies to increase sales in the Japanese market for the KKday service. You will design measures that appeal to Japanese users, collaborating with the global team in Taiwan and domestic and international partners. We expect you to proactively propose and implement strategies based on your own ideas of how to increase sales, rather than following a set pattern.

Responsibilities

Campaign and incentive design and PDCA operation, including budgeting, effectiveness measurement, and improvement cycles.
Planning and execution of annual campaigns based on Japanese user travel demand, seasonality, and trends, including internal and external coordination and post-campaign analysis.
Planning and coordination of joint promotions with global marketing teams and external partners such as airlines, tourism boards, and media.
Planning, management, and performance reporting for promotions targeting key accounts.

Requirements

At least 2-3 years of practical experience in marketing, sales promotion, or planning.
Experience in improving measures based on numerical data (sales, CVR, ROI, etc.).
Experience in advancing initiatives by engaging internal and external stakeholders.
Currently using generative AI tools (ChatGPT, Claude, etc.) in daily work or having a strong willingness to actively adopt them.
Business-level Japanese proficiency.

Skills

Marketing
Sales Promotion
Planning
Data Analysis
Stakeholder Management
Generative AI Tools
EC Marketing
Travel/Tourism Industry Marketing
English Communication
Chinese Communication
Google Analytics
Campaign Landing Page Direction
Creative Direction

Location

Tokyo, Shinjuku-ku, Yotsuya

Work Type

Full-time
Hybrid Remote Work (12 days per quarter)

Experience Level

2-3+ years

Benefits

Complete paid leave system (Saturday, Sunday, National Holidays)
Annual paid leave
New Year's holiday leave
Summer holiday leave
Congratulatory and condolence leave
Marriage leave, Maternity leave, Childcare leave
Family care leave
Vaccination leave (special leave)
KKday Travel Leave (3 days annually, granted on start date)
Remote work system (12 days per quarter)
Various social insurances (Employees' Pension, Health Insurance, Employment Insurance, Worker's Accident Compensation Insurance)
Commuting allowance (full actual cost)
Business trip allowance
Health check-ups
Casual dress code
Free water server, coffee, and snacks

About the Company

KKday Group is a global venture company with the vision of 'Making Travel Easier'.
We provide high-quality optional tours and local activities by solving the challenges faced by travel industry operators worldwide through three core products.
Led by serial entrepreneur Ming Chen, who has a track record of growing three previous travel businesses.
Raised 7.9 billion JPY in 2020 from public funds and international investors, anticipating the post-COVID travel demand recovery.
KKday: Asia's largest travel experience platform, covering over 92 countries and 550 cities with more than 30,000 travel products. Supports multiple languages including Traditional Chinese, Simplified Chinese, English, Japanese, and Korean.
Rezio: A DX solution for leisure facilities and travel businesses, offering online booking site construction, UX improvement support, unified inventory management, and system integration for ticketing and accounting.
Activity Japan: Japan's largest booking site for domestic activities and experiences, partnering with over 5,000 businesses. Offers easy search, booking, and payment for a wide range of activities utilizing Japan's regional resources and nature.