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About the Role
Help shape how millions of Australian travellers discover, plan and book their next journey with Air New Zealand. This role combines digital marketing, eCommerce and customer insight to deliver engaging digital experiences that grow the direct online business, with a direct impact on customer engagement, conversion and commercial performance across one of Air New Zealand's key international markets.
Responsibilities
- Manage retail fares, destinations, products, campaigns and offers across the Australian website, delivering engaging and commercially effective content that drives bookings and revenue.
- Plan and execute retail and loyalty activity across the website, email and other owned digital channels to support commercial and channel priorities.
- Build, test, schedule and deploy customer email communications, ensuring accuracy, timeliness, and a great customer experience.
- Monitor website, campaign and eCommerce performance, using analytics and customer insights to identify opportunities for improvement in engagement, conversion, and revenue.
- Support the delivery of major sales, loyalty initiatives, and partner campaigns in a fast-paced retail environment.
- Collaborate with Commercial, Marketing, Loyalty, and Digital teams across Australia and New Zealand to bring campaigns to market and achieve shared business goals.
- Maintain high standards of governance and quality assurance, ensuring all customer-facing content, pricing, and offers are accurate and aligned with brand and legal requirements.
- Stay at the forefront of digital commerce trends and innovation, proactively identifying new opportunities to enhance the customer experience and drive commercial performance.
Requirements
- Extensive experience across digital marketing, eCommerce, and owned channels.
- Proven track record of independently managing digital campaigns, optimizing performance, and delivering commercial results in a fast-paced consumer environment.
- Experience managing and publishing website content using a content management system.
- Experience retailing fares, products, campaigns, and offers across owned digital channels, with a strong understanding of digital merchandising.
- Hands-on experience building, testing, and deploying email marketing campaigns using a customer engagement or marketing automation platform.
- Strong understanding of digital and eCommerce performance metrics, with the ability to interpret results and turn insights into meaningful actions.
- Experience using analytics, customer insights, and experimentation to optimize customer journeys, engagement, and conversion.
- Strong commercial awareness and an interest in the airline, travel, and Australian consumer landscape.
- Excellent attention to detail when working with customer-facing pricing, promotional offers, and campaign deadlines.
- Ability to manage competing priorities and adapt quickly in a dynamic commercial environment.
- Strong communication and stakeholder management skills, with the confidence to work across multiple teams.
- Experience working with CMS, customer engagement, analytics, and experimentation platforms, ideally including Braze, GA4, Optimizely, or similar tools.
Skills
- Digital Marketing
- eCommerce
- Customer Insight
- Content Management System (CMS)
- Digital Merchandising
- Email Marketing
- Marketing Automation
- Analytics
- Customer Journey Optimization
- Stakeholder Management
Location
- Australia
Work Type
- Fixed Term Contract
- Full-time
Experience Level
- Extensive experience
About the Company
- Air New Zealand is a company where people are the greatest asset, and they are committed to diversity, equity, and inclusion, creating a truly inclusive workplace where everyone can be themselves and thrive.
- They celebrate the differences and diversity of thought that people bring to their roles and encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply.
Equal Opportunity
- Proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive.
- Encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.
- If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.