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About the Role

We are seeking a hands-on B2B performance marketer to connect upper-funnel media to measurable acquisition outcomes. This role involves managing campaign infrastructure and measurement systems, evaluating lead quality, and identifying early performance signals to inform investment decisions.

Responsibilities

Own full-funnel B2B brandformance across programmatic display/video, CTV, YouTube, LinkedIn, Meta, and emerging channels, connecting brand media to qualified pipeline and revenue.
Manage campaign and media operations, including insertion orders, line items, audiences, budgets, pacing, frequency, inventory, and creative optimization.
Develop and test first-party, account-based, behavioral, retargeting, and prospecting audiences to improve targeting and lead quality.
Own advertising measurement infrastructure across Google Tag Manager, DV360, Floodlight, pixels, conversion tracking, and view-through measurement.
Troubleshoot tagging, tracking, attribution, and data-quality issues across media platforms, websites, CRM systems, and analytics.
Partner with Marketing Operations and RevOps to connect media signals with Marketo, Salesforce, lead enrichment, lifecycle stages, and offline conversions.
Analyze lead and account-level data to identify which audiences, placements, creative, and media exposures drive higher-quality B2B demand.
Develop leading indicators of lead quality and leverage AI and analytical approaches to inform optimization before mature pipeline and revenue data is available.
Design and evaluate measurement and incrementality frameworks, including lift tests, geo experiments, holdouts, and audience tests.
Build a continuous feedback loop connecting media performance, audience quality, pipeline, and revenue to improve future targeting and investment decisions.

Requirements

5+ years of experience in B2B performance marketing, brandformance, programmatic media, demand generation, or a related discipline.
Proven experience connecting upper-funnel media to qualified leads, pipeline, and revenue through full-funnel campaign strategy and measurement.
Hands-on expertise with DV360 and programmatic media, including campaign architecture, insertion orders, line items, audience targeting, pacing, frequency, and optimization.
Strong working knowledge of CTV and digital advertising measurement, including impression tracking, view-through measurement, conversion tracking, and attribution.
Advanced experience with Google Tag Manager and digital measurement implementation, including tagging requirements, QA, troubleshooting, and data validation.
Strong experience with Marketo and Salesforce and understanding of how media, lead, account, opportunity, and attribution data connect across the funnel.
Strong analytical and problem-solving skills, with the ability to investigate lead and account-level data and translate media signals into actionable insights.
Excellent cross-functional communication skills, with the ability to partner effectively with Marketing, RevOps, Data Science, Analytics, and technical teams.
Experience with first-party audience activation, lead enrichment, firmographic/account data, and CRM-to-media integrations.
Experience designing or evaluating incrementality tests, lift studies, geo experiments, holdouts, or other causal measurement approaches.
Experience using AI, machine learning, predictive scoring, or advanced analytics to improve audience targeting or lead-quality assessment.
Experience building scalable measurement frameworks, tagging governance, and campaign QA processes across multiple channels or markets.
Experience in a complex B2B SaaS, fintech, payments, or enterprise technology environment with longer sales cycles.

Skills

B2B performance marketing
Brandformance
Programmatic media
Demand generation
DV360
CTV
Digital advertising measurement
Google Tag Manager
Marketo
Salesforce
Analytical skills
Problem-solving skills
Cross-functional communication
First-party audience activation
Lead enrichment
CRM-to-media integrations
Incrementality tests
Lift studies
Geo experiments
AI
Machine learning
Predictive scoring
Advanced analytics
Tagging governance
Campaign QA processes

Location

San Francisco

Work Type

Full-time

Experience Level

5+ years

About the Company

Airwallex is the only unified payments and financial platform for global businesses.
Powered by proprietary infrastructure and software, we empower over 250,000 businesses worldwide with integrated solutions for business accounts, payments, spend management, treasury, and embedded finance.
Founded in Melbourne, we have a team of over 2,300 employees across 27 offices globally.
Valued at US$11 billion and backed by world-leading investors, Airwallex is building the future of global payments and financial platforms.
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership.
We value strong role-related expertise, sharp thinking, and motivation by our mission and operating principles.
We move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
We are humble and collaborative, turning zero-to-one ideas into real products and getting stuff done end-to-end.
We use AI to work smarter and solve problems faster.
Join us to tackle complex, high-visibility problems with exceptional teammates and grow your career.

Equal Opportunity

Airwallex is proud to be an equal opportunity employer.
We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.
We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions.
If you have a disability or special need that requires accommodation, please let us know.