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About the Role
Lead social and digital creative across the Baby portfolio, setting paid and organic content strategy, directing creative from concept to delivery, and leading the Social & Content Baby team. This role requires a senior leader who can own the conversation on great content and build the creative engine for a fast-growing baby portfolio.
Responsibilities
- Own the social and content strategy, leading ideation, development, and delivery of paid and organic content.
- Ideate brand campaigns aligned with marketing objectives and goals.
- Direct creative delivery, reviewing edits and championing creative excellence.
- Collaborate with marketing, design, digital, and brand engagement leaders for campaign alignment.
- Grow and develop a team of 5+ social and creative talents, managing performance and development.
- Optimize content and campaigns based on media performance data.
- Set strategic content direction across Facebook, Instagram, TikTok, and YouTube.
- Conduct regular reporting and competitive content reviews to stay ahead of trends.
- Adapt content, requests, and campaigns for different markets with market leaders.
Requirements
- 8+ years in social, content, or digital creative, including leading a social/content or creative team within a social-first business.
- Experience with baby, parenting, FMCG, or family-first brands (in-house or agency).
- Proven track record of setting paid social content strategy and optimizing creative against media performance data.
- Hands-on expertise with Meta, TikTok, and YouTube, including platform analytics.
- Experience directing content at scale across multiple markets, including localized adaptations.
- Mentorship and development of intermediate and junior talent.
- Comfortable owning performance and development conversations.
- Ability to document and embed best practices for team efficiency.
- Ability to spot trends and platform shifts.
- Ability to set and maintain a high creative bar for the portfolio.
Skills
- Social Media Strategy
- Content Strategy
- Creative Direction
- Team Leadership
- Paid Social
- Organic Content
- Campaign Ideation
- Creative Development
- Performance Optimization
- Platform Expertise (Meta, TikTok, YouTube)
- Analytics
- Content Localization
- Trend Spotting
Location
- Auckland, New Zealand
Work Type
- Full-time
Experience Level
- Senior
About the Company
- ZURU Social & Content Creative is a team where strategy, storytelling, technology, craft, and creativity collide to create thumb-stopping, FOMO-inducing, culture-defining ideas for brands.
- The Baby portfolio includes established brands like Millie Moon, Rascals, Hey Tiger, Night Pants, and Era.
- ZURU is a company focused on reimagining tomorrow.