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About the Role
Lead the development and delivery of trade marketing strategies and activity that drives partner engagement, strengthens preference for Air New Zealand, and supports commercial growth in the Australian market. Combine strategic thinking with hands-on delivery, working closely with internal stakeholders, agencies, and partners from insight and planning through to execution, measurement, and optimization.
Responsibilities
- Develop integrated campaigns, partnership activity, incentives, trade communications, and channel initiatives.
- Bring commercial and brand priorities to life.
- Manage marketing budgets and evaluate campaign effectiveness and return on investment.
- Plan and deliver events, conferences, and industry activations, including end-to-end coordination, stakeholder management, and executive support.
- Provide day-to-day guidance, prioritization, and support to junior team members, coordinating workload and supporting their development.
Requirements
- Demonstrated experience developing and driving marketing strategies and campaigns at a strategic level, from insight and planning through to execution, optimisation, and measurement.
- Passionate about building brands that connect and resonate with the Australian market.
- Excellent stakeholder management skills, with experience building strong relationships across internal teams, agencies, and external partners.
- Experience in partnership marketing, with a demonstrated history of partnership management, planning, campaign implementation, and management.
- Excellent written and verbal communication skills, with the ability to influence and communicate effectively across different audiences and levels of the business.
- Experience applying trends, and industry, market, and customer insights to shape marketing strategies.
- Strong commercial acumen and experience using data, customer, and market insights to inform marketing decisions and drive measurable results.
- Strong understanding of the Australian market, consumer, and travel industry.
- Ability to work flexibly in dynamic environments, with the ability to engage & communicate with stakeholders across the business.
Skills
- Stakeholder management
- Relationship-building
- Strategic thinking
- Hands-on delivery
- Partnership marketing
- Campaign development
- Budget management
- Data analysis
- Market insights
- Communication
- Influencing
- Event planning
- Team support
Location
- Sydney
Work Type
- Fixed-term contract
- 9-months
Experience Level
- 5+ years of marketing and communications experience
Education Level
- University graduate
About the Company
- Air New Zealand is continually capturing the world's attention for its great culture, outstanding customer service, and innovations that are truly cutting edge.
- The AU Market Development team is tasked with driving commercial success of the business through marketing strategy & initiatives across the consumer and trade channels.
- We are a small but mighty team, and with ambitious growth aspirations, there's never been a more exciting time to be a part of Air New Zealand's story.
Equal Opportunity
- At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive.
- We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.
- If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.