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About the Role
Join HCF on a 12-month max-term contract delivering local campaigns, activations and partnerships that drive leads and growth. This role is within HCF's Local Area Marketing team at an exciting time of growth and investment, strengthening our presence in the communities we serve.
Responsibilities
- Deliver local campaigns, activations, and partnerships.
- Work closely with branch network, agency partners, and internal stakeholders.
- Bring local marketing plans to life, including community events, shopping centre activations, out-of-home advertising, local partnerships, and branch-led campaigns.
- Understand local opportunities and make recommendations on marketing investment.
- Support the delivery of initiatives that connect with local audiences and deliver measurable outcomes.
- Shape local marketing roadmaps.
- Manage agency relationships.
- Use performance insights to continuously improve campaign effectiveness.
- Ensure activity is aligned to HCF's brand, strategic priorities, and commitment to delivering Uncommon Care.
Requirements
- Experience delivering marketing campaigns, local activations, events, or community engagement initiatives.
- Experience working with creative, production, or media agencies.
- Strong stakeholder management skills.
- Ability to build effective relationships across teams and influence outcomes.
- Strong analytical skills.
- Ability to interpret campaign results, identify opportunities, and make informed recommendations.
- Experience coordinating marketing activity across multiple channels.
- Exposure to local area marketing, retail marketing, or community-based campaigns is highly regarded.
- Exposure to activations, events, shopping centre marketing, local partnerships, out-of-home advertising, or print marketing.
- Strong written, verbal, and interpersonal communication skills.
- High level of attention to detail.
- Experience within financial services, insurance, health, banking, retail, or another customer-focused industry will be highly regarded.
- Enjoys collaborating with others.
- Takes ownership of delivering outcomes.
- Shares HCF's commitment to putting people first.
Skills
- Local Area Marketing
- Retail Marketing
- Field Marketing
- Campaigns
- Events
- Activations
- Community Engagement
- Stakeholder Management
- Analytical Skills
- Marketing
- Communications
- Advertising
- Agency Management
- Performance Analysis
Location
- Local
Work Type
- 12-month max-term contract
- Full-time
Experience Level
- Marketing professional
- Experience delivering marketing campaigns, local activations, events or community engagement initiatives
- Experience working with creative, production or media agencies
- Experience coordinating marketing activity across multiple channels
- Experience within financial services, insurance, health, banking, retail or another customer-focused industry will be highly regarded
Education Level
- Tertiary qualifications in Marketing, Communications, Advertising or a related discipline, or equivalent experience.
Benefits
- Flexible working arrangements
- 50% subsidy on HCF hospital and/or extras cover
- Family-friendly certified employer
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
About the Company
- HCF's purpose is to bring our human touch to healthcare.
- Since 1932, HCF has been putting members and their health first.
- Australia’s largest not-for-profit health fund, covering 2 million members with health, life, travel and pet insurance.
- Vision is to make healthcare understandable, affordable, high quality and member centric.
- Values: step forward, walk in their shoes, stay human, make it better and get there together.
Equal Opportunity
- We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment.
- Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.