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About the Role
The Publicist will oversee Yen Press publicity efforts, focusing on securing earned coverage for key releases and initiatives.
Responsibilities
- Lead Yen Press publicity efforts in the reviewer and influencer space, developing contacts and creating publicity plans for key releases.
- Draft and submit press releases to partners for key Yen Press releases and initiatives.
- Oversee and execute the submission of review copies (digital and physical) to reviewers, media, and influencers.
- Manage award submissions for relevant key releases.
- Negotiate and coordinate paid integrations with influencers and content creators.
- Communicate with authors, artists, and creators regarding interview opportunities, events, and collaborations.
- Plan, produce, and host panels and programming at conventions and events.
- Coordinate with industry partners and licensors for creator appearances at events and press sessions.
- Perform additional marketing tasks related to events, advertising, and social media as needed.
Requirements
- Three to four years of publicity experience in the traditional publishing industry.
- Experience pitching to media and press.
- Experience presenting in front of internal and external partners.
- Existing relationships with national and regional media contacts and influencers.
- Ability to read community and marketing trends within the manga, anime, webcomic, and graphic novel space.
- Experience using media databases (e.g., Muck Rack, Cision).
- Passion and interest in manga, anime, webcomics, and graphic novels.
- Excellent time management and organizational skills.
- Strong communication and interpersonal skills.
- Include a cover letter with application.
Skills
- Publicity
- Media Relations
- Influencer Marketing
- Press Release Writing
- Event Planning
- Author Relations
- Convention Programming
- Muck Rack
- Cision
Experience Level
- 3-4 years of publicity experience