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About the Role
Lead the strategy and optimisation of paid acquisition channels across Google Ads, Meta Ads and other digital channels, using data-led insights to improve conversion, shape acquisition activity and maximise return on ad spend.
Responsibilities
- Own paid acquisition strategy across Google Ads, Meta Ads and other digital channels, aligning activity to commercial, audience, brand and acquisition goals.
- Brief, guide and partner with the media agency on campaign setup, targeting, bidding, creative testing, channel mix and optimisation priorities, ensuring strong execution and performance outcomes.
- Review campaign performance, budget pacing and key metrics to identify opportunities for stronger conversion, acquisition growth and return on media investment.
- Write, review and refine ad and SEM copy, providing creative direction that is clear, compelling, compliant and aligned to campaign objectives.
- Analyse campaign performance across CPC, CPL, CPA, ROI and full-funnel conversion, maintaining dashboards and reporting routines that support commercial decision-making.
- Use platform AI and automation, including Google Performance Max, Smart Bidding and Meta Advantage+, alongside AI tools for creative testing, analysis and reporting.
- Partner with Digital, Product, UX, Data, Legal, Compliance, design and agency teams to improve tracking, landing-page conversion and compliant campaign delivery.
Requirements
- 3+ years’ experience in performance marketing across Google Ads and Meta Ads, with strong knowledge of campaign strategy, optimisation levers, performance metrics and effective agency execution.
- Strong experience in campaign reporting, analysis and data interpretation to improve performance and ROI.
- Hands-on experience with GA4, Google Tag Manager and dashboarding tools such as Looker Studio or Supermetrics.
- Demonstrated campaign optimisation experience across bidding, audience segmentation, creative A/B testing and real-time performance decisions.
- Experience using AI tools and platform automation to improve efficiency, scale testing and support analysis.
- Experience developing or owning paid-media strategy and managing external media agencies or partners is highly regarded.
- B2C performance marketing experience in financial services, and exposure to programmatic, native content or emerging platforms, is highly regarded.
Skills
- Performance marketing
- Google Ads
- Meta Ads
- Campaign strategy
- Campaign optimisation
- Performance metrics
- Agency execution
- Campaign reporting
- Data analysis
- Data interpretation
- ROI analysis
- GA4
- Google Tag Manager
- Looker Studio
- Supermetrics
- Bidding optimisation
- Audience segmentation
- Creative A/B testing
- AI tools
- Platform automation
- Paid-media strategy
- B2C performance marketing
- Financial services marketing
- Programmatic advertising
- Native content advertising
- Emerging platforms
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- 3+ years
Salary/Compensations
- Competitive salary, including short-term and long-term incentives including access to an Employee Share Plan
Benefits
- Hybrid work arrangements
- Wellbeing program that includes an extra 4 days of leave per year
- Birthday leave
- Purpose aligned volunteer days
- 20 days paid annual leave with an additional 3 paid days of annual leave between Christmas and New Year
About the Company
- Australian Ethical is one of Australia’s fastest-growing super fund and ethical investment managers.
- We are ASX-listed with over $14 billion in funds under management and offer a selection of award-winning managed funds and superannuation products.
- Our purpose is to invest for a better world, and we have been pioneers in this space for almost 40 years.
- For us, investing has two aims – generating solid financial returns and a positive impact for people, planet, and animals.
- At Australian Ethical, we prove that money can be a force for good.
- We do this by staying true to our purpose, which is embedded throughout our organisation and drives our everyday activities as a business, investor, brand, employer, and corporate citizen.
- We’re a registered B Corp and fully committed to an inclusive, equitable and forward-thinking workplace culture.
Equal Opportunity
- At Australian Ethical we embrace diversity in our people and thinking.
- We are committed to being an equal opportunities employer and never discriminate on the basis of race, religion, gender identity or expression, sexual orientation, age, marital or disability status.