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About the Role
360Learning is seeking a Global VP Marketing to shape and accelerate its next phase of growth. This role will own the global marketing strategy, sharpen positioning, strengthen brand and category leadership, and build a high-performing marketing engine to drive sustainable revenue growth. The VP will partner closely with Sales, Product, and Customer teams to enhance go-to-market strategy, focusing on North America growth and transforming demand generation.
Responsibilities
- Own global Marketing strategy and organization.
- Sharpen positioning in a rapidly changing market.
- Strengthen brand and category leadership.
- Build a high-performing Marketing engine.
- Translate market opportunity into sustainable revenue growth.
- Partner closely with Sales, Product and Customer teams to strengthen go-to-market strategy.
- Accelerate growth in North America.
- Bring together Product Marketing, Brand & Content and Demand Generation around clear priorities and shared business outcomes.
- Understand culture, marketing strategy, positioning, organization, processes and performance management within the first month.
- Build a diagnostic and identify opportunities for improvement within the first month.
- Build an 18-month roadmap for the marketing team within the first three months.
- Validate messaging framework and content strategy within the first three months.
- Take ownership of analyst relationships within the first three months.
- Start to build a relationship with top clients within the first three months.
- Lead strategic projects for the company within 12 months.
- Own the repositioning decision and lead the project within 12 months.
- Transform demand generation team from a demand capture to a demand creation machine within 12 months.
- Support revenue in scaling outbound to 50% of pipe creation within 12 months.
Requirements
- 10+ years of experience in B2B SaaS marketing.
- Experience in HR Tech, Future of Work, collaboration, productivity or knowledge/AI platforms is a plus, but not required.
- Mastery of at least 3 of the following functions: product marketing, demand generation, content marketing, brand.
- Outstanding communication skills; expected to be vocal in the market.
- Servant leadership style to lead a team of 20+.
- Experience in rebranding/renaming is a plus.
- Fluent English (US/UK).
- Enthusiasm for the working environment.
Skills
- B2B SaaS marketing
- Product marketing
- Demand generation
- Content marketing
- Brand management
- Communication
- Servant leadership
- Rebranding/Renaming
- English fluency
Location
- USA
- Canada
- UK
- France
Work Type
- Total work from home possible anywhere in the UK
Experience Level
- VP/SVP-level leader
- 10+ years of experience
Salary/Compensations
- Base salary, a variable component and equity
Benefits
- Health Benefits - Medical, Vision, Dental, Life, Accidental Death & Personal Loss, and Disability coverage
- Employee Care Line
- Flexible hours
About the Company
- 360Learning enables companies to upskill from within by turning their experts into champions for employee, customer, and partner growth.
- With its LMS for collaborative learning, Learning & Development teams can accelerate upskilling with the help of internal experts instead of slow top-down training.
- 360Learning is the easiest way to onboard and upskill employees, train customer-facing teams, and enable customers and partners–all from one place.
- Founded in 2013, 360Learning has raised $240 million with 400+ team members across North America and EMEA.
- 360Learning believes learning includes everyone and embraces the strengths of diversity, connectedness, and inclusion.
Equal Opportunity
- 360Learning believes learning includes everyone and that means embracing the strengths of diversity, connectedness, and inclusion.
- Through conscientious efforts, our global footprint celebrates cultures, perspectives, and experiences from all over the world to support our platform that is built for all regardless of race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate.
- 360Learning is proud to be an equal opportunity workplace, and we commit to continue this throughout our processes for recruitment, compensation, benefits, performance, promotion, and all other conditions and terms of employment.