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About the Role

This strategic role within the attendee marketing team focuses on translating the overarching attendee marketing strategy into detailed campaign briefs and tactical plans. The Campaign Manager will design frameworks and provide strategic direction for campaigns, ensuring alignment with audience personas, event goals, and attendee value propositions. Key responsibilities include leading agile marketing ceremonies and embedding insights from performance reporting to optimize strategies and maximize return on investment.

Responsibilities

Translate the attendee marketing strategy into detailed campaign briefs that outline objectives, target audiences, messaging frameworks, and channel recommendations.
Develop tactical campaign plans that align with event goals, audience personas, and attendee acquisition targets.
Provide strategic direction on campaign frameworks, ensuring alignment with attendee value propositions and resonance with key audience segments.
Collaborate with the Product Marketing Manager to ensure campaign plans reflect the broader attendee marketing strategy and strategic goals.
Run the agile marketing hub for the pillar as hub master, ensuring effective sprint planning cycles & collaborating with the hub engagement managers with the Marketing Performance & Creative Centre of Excellence.
Identify and recommend the most effective channels for attendee acquisition and engagement, ensuring alignment with audience preferences and event objectives.
Provide guidance on channel mix strategies to maximize attendee registration, engagement, and retention.
Embed insights from marketing analytics and performance reporting into channel selection and targeting strategies, ensuring campaigns are optimized for measurable outcomes.
Partner with the Attendee Hub team members and Centres of Excellence to deliver and execute campaigns, providing a cohesive campaign plan and briefing.
Collaborate with the product marketing manager and comms planner to ensure campaign messaging is consistent, compelling, and aligned with attendee value propositions.
Work closely with cross-functional teams, including content, operations, and sales, to ensure campaign plans support event goals and attendee engagement strategies.
Collaborate with brand and strategic insights teams to ensure campaign plans align with broader portfolio goals and audience expectations.
Establish and monitor campaign KPIs, including attendee acquisition, engagement rates, and retention metrics.
Analyze campaign performance data to identify trends, opportunities, and areas for improvement working with the Marketing Analytics & Marketing Performance CoE
Use insights from marketing analytics and performance reporting to refine campaign plans and pivot strategies to maximize attendee acquisition and engagement.
Provide regular updates to the Director of Attendee Marketing and other stakeholders, highlighting campaign impact and next-step recommendations.
Stay up to date with industry trends, emerging channels, and best practices to inform attendee campaign planning.
Implement a test-and-learn approach to campaign planning, using data to drive continuous improvement as part of the agile mindset within the ceremonies.
Gather feedback from attendees and stakeholders to refine campaign briefs and enhance future planning.

Requirements

Proven experience in campaign management, with expertise in briefing and planning integrated attendee marketing campaigns across multiple channels.
Strong ability to translate attendee marketing strategies into detailed campaign plans that deliver measurable results.
Data-driven mindset with a focus on embedding insights from marketing analytics and performance reporting into campaign planning and optimization.
Excellent collaboration skills, with experience working closely with crossfunctional teams, including content, operations, and sales.
Exceptional organizational and strategic planning skills, with the ability to manage multiple campaign briefs simultaneously.
Strong analytical skills, with experience in tracking and reporting on attendee campaign performance metrics to inform decision-making and pivot strategies.
Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
Proven experience and/or understanding of the principles and ways of working with agile marketing.

Skills

Campaign management
Briefing and planning integrated attendee marketing campaigns
Translating marketing strategies into detailed campaign plans
Data-driven analysis
Marketing analytics
Performance reporting
Channel strategy and optimization
Agile marketing principles
Collaboration
Organizational skills
Strategic planning
Analytical skills
Adaptability

Location

Blackfriars
Brighton

Work Type

Hybrid
Remote

Experience Level

Strategic role
Proven experience

Benefits

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
A flexible range of personal benefits to choose from, plus company funded private medical cover
A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
Recognition for great work, with global awards and kudos programmes
As an international company, the chance to collaborate with teams around the world

About the Company

Informa Markets, a division within Informa, creates global platforms for industries.
We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets.
These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Equal Opportunity

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.
As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.
This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.