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About the Role
Seeking an experienced Web Developer to own WordPress websites, lead the transition to a headless CMS, and build high-performing digital experiences. This role involves maintaining and optimizing existing sites, developing customer-facing applications, and collaborating with management and marketing to drive website performance, customer acquisition, conversion, and retention.
Responsibilities
- Build, maintain, and update WordPress websites using Elementor, custom themes, and reusable components.
- Ensure website security, stability, and performance, including Core Web Vitals, uptime, and plugin management.
- Develop high-converting landing pages for marketing campaigns with accurate tracking and analytics.
- Identify and implement ongoing improvements to website functionality, speed, and user experience.
- Evaluate and recommend suitable headless CMS platforms and modern frontend frameworks.
- Plan and lead the migration from WordPress to a headless CMS, including content modelling, URL mapping, redirects, and SEO preservation.
- Build reusable component libraries for efficient page launching and updating by marketing teams.
- Develop and improve customer-facing applications, including sign-up, checkout, account, and subscription management.
- Integrate payment platforms, Salesforce, and third-party APIs.
- Conduct A/B testing and optimize customer journeys to improve conversion rates and retention.
- Implement and maintain analytics and tracking through GA4, Google Tag Manager, Meta Pixel, and Conversions API.
- Translate business requirements into functional technical solutions in collaboration with management and marketing.
- Prepare clear technical documentation and ensure smooth handovers.
- Communicate technical decisions and trade-offs clearly to non-technical stakeholders.
Requirements
- Excellent spoken and written English, with the ability to communicate confidently with non-technical stakeholders.
- Proven experience working with direct-to-consumer (D2C) brands, either in-house or agency-side.
- Strong understanding of D2C customer journeys, subscriptions, conversion funnels, and customer acquisition.
- Experience developing customer-facing web applications involving accounts, payments, or subscription management.
- Minimum 3 years of hands-on WordPress development experience, including custom themes, Elementor, and plugin management.
- Practical experience with headless CMS platforms such as Contentful, Sanity, Strapi, Storyblok, or headless WordPress.
- Experience with modern frontend frameworks such as Next.js, Nuxt, or Astro.
- Strong proficiency in HTML, CSS, JavaScript/TypeScript, and React.
- Solid understanding of website performance, responsive design, accessibility, and Core Web Vitals.
- Experience integrating third-party APIs and payment platforms.
- Ability to manage priorities independently, identify risks early, and take ownership of projects from development through to delivery.
- Strong problem-solving skills, attention to detail, and a proactive approach to continuous improvement.
- Ability to work on-site in Sydney.
Skills
- WordPress
- Elementor
- Custom Themes
- Reusable Components
- Core Web Vitals
- Plugin Management
- Headless CMS
- Content Modelling
- URL Mapping
- Redirects
- SEO Preservation
- Frontend Frameworks
- Next.js
- Nuxt
- Astro
- HTML
- CSS
- JavaScript
- TypeScript
- React
- Responsive Design
- Accessibility
- API Integration
- Payment Platforms
- GA4
- Google Tag Manager
- Meta Pixel
- Conversions API
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Stripe
- Recurring Billing
- Subscription Payment Systems
- Server-side Tracking
- Vercel
- Netlify
- CI/CD
Location
- Sydney, NSW, Australia
Work Type
- On-site
Experience Level
- Minimum 3 years of hands-on WordPress development experience
Benefits
- Opportunity to take ownership of the company's websites and digital platforms.
- Lead the transition to a modern headless CMS architecture.
- Work directly with management and marketing on projects with measurable commercial impact.
- High level of ownership and autonomy in technical decision-making and project execution.
- Opportunity to develop and optimise customer-facing applications and subscription experiences.
- Hands-on involvement in both technical development and digital growth initiatives.
- Opportunity to influence the company's long-term technology strategy.