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About the Role
CHANEL is seeking a Social Media Planner to manage and evolve its presence across X and LINE. This role involves developing content and channel strategies, coordinating campaign execution, and analyzing social intelligence to enhance brand visibility and engagement. The planner will translate insights into actionable recommendations, collaborating with local and global stakeholders to influence communication strategy and content development.
Responsibilities
- Manage platform content calendar, publishing operations, and campaign execution.
- Monitor performance, identify key learnings, and provide stakeholders with clear recommendations for improvements and optimization.
- Partner with Marketing, CRM, PR, Paid Media, Global teams, and agencies to deliver integrated social media initiatives.
- Build alignment across stakeholders for effective execution and continuous improvement.
- Develop and evolve content pillars for CHANEL's accounts to strengthen brand storytelling, increase engagement, and generate brand-related conversations.
- Identify opportunities to expand the role and impact of X and LINE within CHANEL's communication ecosystem.
- Translate social and consumer insights into actionable recommendations.
- Lead organic and paid amplification initiatives to strengthen account health and increase brand-related conversations on X.
- Identify and recommend activation opportunities to enhance visibility and engagement on X.
- Monitor consumer conversations, social trends, sentiment, and CHANEL's Share of Voice across Digital & Social Media.
- Deliver insight-driven reporting and strategic recommendations to identify opportunities for brand equity growth and communication optimization.
Requirements
- 3+ years of experience in Social Media, Digital Marketing, Communications, PR, or related fields.
- Strong understanding of X, LINE, and broader social media ecosystems.
- Experience with social listening and social analytics platforms.
- Experience managing multiple stakeholders and projects simultaneously.
- Strong analytical skills with the ability to translate insights into actionable recommendations.
- Excellent communication and presentation skills.
- Native-level Japanese communication skills.
- Business-level English proficiency.
Skills
- Social Media
- Digital Marketing
- Communications
- PR
- X
- LINE
- Social listening
- Social analytics
- Stakeholder management
- Project management
- Analytical skills
- Content strategy
- Editorial development
- Paid amplification
- Reporting
- Presentation skills
- AI
- Emerging technologies
- Digital communication trends
Experience Level
- 3+ years of experience
About the Company
- CHANEL is a global luxury brand.