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About the Role
Roc Nation is seeking a Creative Strategist to align artist initiatives with brand objectives and achieve collaboration goals. This role supports the Creative Strategy Director and collaborates with brand partnerships, distribution, and creative departments. The team develops creative strategies for brand partnerships and Roc Nation brands to meet business objectives. The ideal candidate is a big-picture thinker with a strong understanding of culture, music, digital/social trends, and fan engagement, capable of generating ideas, writing briefs, crafting narratives, and researching clients and brands.
Responsibilities
- Lead and support creative strategy development across all brand partnerships & Roc Nation brands to accomplish business objectives.
- Align artist initiatives with brand objectives to meet collaboration goals.
- Conduct research on partners, brands, and entertainment clients to create compelling ideas.
- Ideate and create compelling materials through copywriting and data-backed strategy.
- Persuasively pitch concepts and strategies to internal and external audiences.
- Assert a strategic perspective to guide creative and client conversations.
- Participate in regular meetings with the brand partnerships department to understand pitch deck requests and client needs.
- Participate in regular meetings with the creative team to relay design and video requests.
- Manage the deck creation process and set timelines for design deliverables.
- Own the strategy, copywriting, and narrative of each deck/presentation.
- Collaborate with the design team to execute strategic pitch decks.
- Ensure all materials uphold the Roc Nation creative standard, with approvals from the Creative Strategy Director and VP of Creative & Design.
- Ideate across artists, athletes, brands, and special projects for Roc Nation.
- Pitch decks in real-time via Zoom and in-person meetings.
- Demonstrate deep knowledge and understanding of Roc Nation clientele, goals, objectives, and brand language.
- Perform other duties as assigned.
Requirements
- Minimum 3+ years of work experience.
- BA in Communications, Media, Journalism, Advertising, Marketing, or related areas.
- Strong interest in the entertainment industry, specifically music and sports.
- Experience designing and copywriting pitch decks and one sheets, with a portfolio.
- Ability to clearly and confidently present pitch decks and marketing plans to artist teams, c-suite executives, and potential brand partners.
- Strong verbal and written communication skills for internal and external communication.
- Ability to understand clients’ marketing objectives and develop plans to support them.
- Ability to synthesize research and disparate information into a cohesive plan.
- Strategic thinker with strong analytical and critical thinking skills.
- Deep knowledge of all social media platforms and their perceived value audiences.
- Deep knowledge and understanding of Roc Nation clientele, goals & objectives, and Roc Nation brand language.
- Stay updated on the latest industry trends, breakthrough creative campaigns, and emerging technologies.
- Strong attention to detail.
- Familiar with project management and well-organized.
- Must possess work authorization in the U.S. that does not require employer sponsorship.
Skills
- Creative Strategy Development
- Brand Partnerships
- Digital and Social Trends
- Fan Engagement Tactics
- Ideation
- Brief Writing
- Concept Development
- Narrative Crafting
- Presentation Skills
- Research
- Copywriting
- Data-backed Strategy
- Pitching
- Communication (Verbal and Written)
- Project Management
- Collaboration
- Social Media Platform Knowledge
- Trend Analysis
- Critical Thinking
- Analytical Skills
Location
- New York, NY
Work Type
- On-Site
- 5 days a week in office
Experience Level
- Minimum 3+ years of work experience
Education Level
- BA in Communications, Media, Journalism, Advertising, Marketing, or related areas
Salary/Compensations
- $64,000.00 USD - $80,000.00 USD
Benefits
- Medical, vision, dental and mental health benefits for you and your family
- Access to a health care concierge
- Flexible or Health Savings Accounts (FSA or HSA)
- Free concert tickets
- Generous paid time off including paid holidays, sick time and floating days
- Career and skill development programs
- 401(k) program with company match
About the Company
- Roc Nation is a full-service, artist-first entertainment company.
- Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process.
- Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
Equal Opportunity
- We aspire to build teams that reflect and support the fans and artists we serve.
- Promote environments where everyone can be themselves, contribute fully, and thrive.
- Encourage professional and personal aspirations, new experiences, and learning from talented people.
- Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
- We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
- We also afford equal employment opportunities to qualified individuals with a disability.
- Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability.
- Roc Nation wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations.
- Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.
- Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.
- Live Nation will also provide reasonable religious accommodations on a case-by-case basis.