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About the Role

Warner Music Canada is seeking a passionate, strategic, and agile Marketing Manager to lead high-impact marketing campaigns for our roster of diverse artists, with an emphasis on the country genre. In this role, you will serve as the strategic lead for assigned artists, translating creative vision into data-informed, multi-channel marketing campaigns. You will collaborate closely with artists, management teams, digital strategists, commercial partners, and internal departments to drive engagement, expand fanbases, and maximize commercial success.

Responsibilities

Develop and execute marketing strategies for single releases, album campaigns, and project rollouts.
Act as the primary marketing liaison for artists, their management teams, and WMG label partners, ensuring transparent communication and alignment on project goals.
Work with teams to plan digital marketing campaigns, content & community-building efforts, media/press and creator collaborations.
Manage allocated marketing budgets for assigned projects, ensuring cost-effective execution, and ROI tracking.
Analyze streaming data (Spotify, Apple Music, Amazon), social media analytics, and audience insights to continuously refine and optimize campaigns.
Partner with commercial/DSP teams to build compelling pitch narratives for editorial playlists, partner placements, and co-marketing opportunities.
Oversee the development of marketing assets (creative assets, digital ads, out-of-home advertising, and promotional tools) to ensure brand consistency.
Maintain open, transparent communication with artists, management, and internal teams, especially during high-pressure launch cycles or project pivots.

Requirements

3–5+ years of progressive experience in music marketing, record label product management, digital agency work, or entertainment marketing.
Understanding of the Canadian music landscape, current digital/social media trends, streaming platform algorithms, and fanbase dynamics.
Outstanding verbal and written communication skills with high emotional intelligence, adaptability, and tact when working with artists and executive stakeholders.
Exceptional organizational skills with a proven track record of managing multiple fast-moving campaigns under tight deadlines.
Experience leveraging data platforms (Chartmetric, Spotify for Artists, Meta Ads Manager, Google Analytics) to inform creative marketing strategy.
Ability to navigate dynamic label environments with flexibility, clear boundary-setting, and a focus on solutions.
This position will require being in the office 4 days a week.
This position requires a minimum of 4 days per week in the office.

Skills

Music marketing
Record label product management
Digital agency work
Entertainment marketing
Canadian music landscape
Digital/social media trends
Streaming platform algorithms
Fanbase dynamics
Communication skills
Emotional intelligence
Adaptability
Tact
Organizational skills
Data platforms (Chartmetric, Spotify for Artists, Meta Ads Manager, Google Analytics)
Flexibility
Boundary-setting
Solutions-focused

Location

Toronto, Ontario, Canada

Work Type

12 Month Independent Contract
Hybrid

Experience Level

3-5+ years

Salary/Compensations

$40-$45/hour

About the Company

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity, Collaboration, and Commitment.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Warner Music Canada is home to some of the most influential and innovative artists of our time. Our extraordinary roster of new and established recording artists is unparalleled, and our collective influence on music culture is without precedent. With a visionary approach toward discovering and nurturing musical talent, the Warner Music Canada family of labels is currently home to an impressive generation of major artists.
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.

Equal Opportunity

We are an equal opportunity employer that is committed to inclusion and diversity and will not discriminate against an applicant or employee on the basis of race, religious beliefs, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, age, record of offences, marital status, family status, or any other protected grounds under applicable legislation.
We are committed to working with and providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to PeopleTeam.Canada@warnermusic.com and let us know the nature of your request and your contact information.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.