ROOM Marketing Lead - Rakuten Ichiba Marketing Department, Commerce & Marketing Company (C&M)
Rakuten · JP
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About the Role
ROOM is evolving into a platform that provides advanced marketing solutions to merchants on Rakuten Ichiba. We are seeking marketing professionals to strategically lead a new purchasing experience by combining influencer enthusiasm with Rakuten’s vast purchasing data.
Responsibilities
- Planning and executing medium- to long-term growth strategies in the SNS and affiliate marketing sectors.
- Building processes for influencer acquisition and development, and planning promotional campaigns for tenant merchants.
- Driving the entire process from designing marketing funnels to conducting performance analysis based on data and proposing improvements.
- Collaborating closely with sales departments and product teams to resolve bottlenecks and implement new initiatives for service growth.
Requirements
- Experience in planning and operating influencer marketing (3+ years)
- Experience in driving results through data analysis and measure optimization based on KPIs
- Project management skills to involve diverse stakeholders (internal and external)
- Management experience in leading teams or external partners
- Knowledge of affiliate marketing (designing for ROI maximization)
- Relationships with major influencer agencies and casting companies
- Experience in UGC activation and fostering fan communities
- Proven track record of maximizing sales in marketplace-type e-commerce
- TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.
Skills
- SNS marketing
- Affiliate marketing
- Influencer marketing
- Data analysis
- Campaign optimization
- Project management
- Team leadership
- UGC activation
- Community fostering
- E-commerce sales maximization
Location
- 1-14-1 Tamagawa, Setagaya-ku, Tokyo
Work Type
- Full-time
Experience Level
- 3+ years in influencer marketing
- Management experience
Education Level
- University Degree
Benefits
- Comprehensive beauty website planning and operation
- Autonomous career development
- Learning-oriented culture
- Promotion opportunities
About the Company
- Rakuten Ichiba is the founding business of Rakuten, established in 1997 with the mission to 'empower people and society through innovation.' It has grown into one of Japan's largest e-commerce sites, providing the 'joy of shopping' and supporting the Japanese consumer experience.
- ROOM is a shopping SNS on Rakuten Ichiba focused on 'discovery' and 'empathy,' aiming to create a new experience where user passions inspire purchasing decisions.
- We are expanding a 'social commerce ecosystem' by leveraging influencer enthusiasm to connect fans with merchants on Rakuten Ichiba, enriching the Rakuten shopping experience.