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About the Role
Heartbeat is seeking an Associate Director, Analytics to deliver game-changing campaigns for consumers and HCPs. This role involves developing measurement plans, creating analytics products, and providing client insights to grow strategic thinking.
Responsibilities
- Developing measurement plans
- Create new and adapt existing go-to-market analytics products
- Provide guidance around client insights and recommendations to grow strategic thinking
- Provide training on analysis tools
- Conduct career growth conversations
- Business development by scoping and selling new projects
- Manage direct reports day-to-day priorities
- Identifying new opportunities for analytics projects
- Translating proposals into analytics work plan
- Participating in brand planning
Requirements
- Assisting in the gathering and analysis of client requirements for Analytics and BI deliverables.
- Developing rich, interactive data visualizations that integrate data from multiple sources, with a primary focus on B2B behavioral customer data.
- Strong understanding of BI tool (Tableau, Power BI etc.) architecture required to develop high quality BI deliverables.
- Designing and executing quantitative analyses to help clients improve marketing effectiveness and drive deep customer insight.
- Identification of marketing and business optimization opportunities based on analysis of trends and strategic insight development.
- Presenting and communicating results to Heartbeat internal stakeholders (account, strategy, creative) and client teams
- Learn and deliver customer analyses and insights including but not limited to: Website Visitor Insight Studies, Customer Segmentation, Retention Analysis, ROI Modeling, Lifetime Value Analysis, Customer Profiles, Cross Channel, Media Mix, Brand and Market Research
Skills
- Analytics
- BI
- Tableau
- Power BI
- Data visualization
- Quantitative analysis
- Marketing effectiveness
- Customer insight
- Marketing optimization
- Business optimization
- Strategic insight development
- Website Visitor Insight Studies
- Customer Segmentation
- Retention Analysis
- ROI Modeling
- Lifetime Value Analysis
- Customer Profiles
- Cross Channel
- Media Mix
- Brand Research
- Market Research
Location
- NYC
- LA
Work Type
- Full-service agency
- Full-time
Experience Level
- Associate Director
- 6+ years of experience
Salary/Compensations
- USD $112,290.00 - USD $179,712.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Heartbeat is a full-service agency for healthcare Challenger Brands.
- Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”
- The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned.
- Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible.
- They price work based on outcomes, not outputs.
- Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.
- 250+ employees between NYC & LA
- 6 agency leaders with decades of tenure
- A pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios
- An industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match)
- A President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight.
Equal Opportunity
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.