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About the Role
Heartbeat is seeking an Associate, Analytics to deliver game-changing campaigns for consumers and HCPs, leveraging data to transform business and marketing challenges.
Responsibilities
- Own the complete delivery cycle of ongoing analytics deliverables, including integrated marketing dashboards in Tableau.
- Gather business requirements for analytics deliverables, including data architecture, measurement planning, and front-end wireframes.
- Manage and integrate data from various sources such as Web, Media, Rx, Payer, Coupon/Co-Pay, Sampling, Social, and CRM.
- Collaborate with internal teams (Analytics, Client Service, Strategy, Creative, Media, UX) and external partners to develop customer insights and recommendations.
- Develop and maintain detailed documentation of deliverables.
- Serve as the subject matter expert for data context.
- Manage ongoing web analytics implementation and QA using tools like Google Analytics, Adobe Analytics, and Google Tag Manager.
Requirements
- BS in a quantitative field (e.g., Mathematics, Statistics, Economics, Computer Science, Engineering).
- Minimum 1 year of experience with a data visualization tool (e.g., Tableau, Qlikview, Spotfire, Microstrategy).
- Minimum 1 year of experience with SQL.
- Advanced Excel Skills.
- Fluent in English with effective communication skills (read/write/speak).
- Professional work ethic (accountable, reliable, honest).
- Demonstrated ability to handle ambiguity and evolving business needs.
- Capability to multitask with proper prioritization.
Skills
- Data visualization
- Tableau
- SQL
- Advanced Excel
- Web Analytics Tools
- Google Analytics
- Adobe Analytics
- Google Tag Manager
- Statistical analysis
- Communication
Location
- NYC
- LA
Work Type
- Full-time
Experience Level
- Associate
- Entry-level
Education Level
- BS in a quantitative field
- MS/MBA/PhD (bonus)
Salary/Compensations
- USD $55,765.00 - USD $85,878.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Heartbeat is a full-service agency for healthcare Challenger Brands.
- They offer distinctive strategies and differentiating approaches.
- The agency operates on a 100% integration model, housing media, strategy, med comms, creative, technology, and point of care/population health under one roof.
- They price work based on outcomes, not outputs.
- Heartbeat has 250+ employees between NYC & LA.
- They have received awards from the Mannys, MM&M Awards, OMMAs, and Clios.
- The agency has an industry-leading commitment to diversity and inclusion.
Equal Opportunity
- Publicis Groupe motto 'Viva La Différence' means we’re better together, and we believe that our differences make us stronger.
- We honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
- We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.