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About the Role
Heartbeat is seeking a Media Director to lead integrated media strategy and deliver game-changing campaigns for consumers and HCPs.
Responsibilities
- Provide senior leadership across integrated media strategy, planning, buying, and optimization for multiple accounts.
- Partner with Client Services, Production, Creative, Strategy, Analytics, and other disciplines to develop integrated media solutions aligned with client business objectives and brand goals.
- Lead and develop the media team, setting clear expectations, providing strategic guidance, and building channel expertise tied to client goals.
- Maintain a deep understanding of each client’s business, including market dynamics, business priorities, audience needs, and competitor strategies.
- Own and grow senior client relationships by providing proactive counsel and demonstrating a strong understanding of healthcare, media, and client business challenges.
- Report into a Group Director or senior media leader, providing visibility into account health, staffing, financials, opportunities, and risks.
- Lead Media Directors, Media Supervisors, Media Planners, and Assistant Media Planners across multiple accounts.
- Drive innovative, forward-thinking media solutions that address client business challenges and create measurable impact.
- Provide senior oversight of campaign timelines, client authorizations, vendor deliverables, creative specifications, and asset delivery to ensure accurate and timely execution.
- Ensure the accurate creation and maintenance of insertion orders, media placements, and supporting documentation.
- Guide the use of research, audience, marketplace, and performance data to inform planning, buying, and optimization decisions.
- Oversee pacing, delivery, placement, and flight-date management, escalating issues and guiding negotiations for credits or billing adjustments when necessary.
- Oversee staffing and workload across brands, delegate strategically, and coach team leaders to strengthen media expertise, management capability, and career development.
- Lead research and strategic development for audience analyses, media recommendations, competitive presentations, and new business opportunities.
Requirements
- Extensive understanding of marketing concepts, specifically within pharmaceutical, HCP, and patient markets.
- Deep experience leading pharmaceutical media strategy and planning across online, offline, traditional, and emerging channels.
- Demonstrated ability to lead cross-functional teams, develop talent, and manage senior media professionals.
- At least 8 years of media agency experience, including integrated strategy, planning, buying, implementation, analytics, and optimization.
- Experience managing Media Directors, Media Supervisors, Media Planners, and Assistant Media Planners across multiple accounts.
- Strong working knowledge of ad servers, MRI, Kantar, and Google Analytics.
- Ability to set priorities across multiple accounts, balance competing timelines, and ensure high-quality delivery.
- A proven track record of earning client and team trust through sound strategic, creative, and analytical leadership.
- Ability to build and maintain strong relationships with clients, agency partners, vendors, and internal teams.
- Demonstrated command of media research resources, measurement approaches, capabilities, and limitations.
- Strong financial, mathematical, and analytical skills, including oversight of media budgets and investment decisions.
- Demonstrated ability to translate audience, marketplace, and performance insights into actionable media strategy.
- Strong executive presence, communication skills, and attention to detail.
Skills
- Integrated media strategy
- Media planning
- Media buying
- Media optimization
- Cross-functional team leadership
- Talent development
- Client relationship management
- Ad server knowledge
- MRI
- Kantar
- Google Analytics
- Research and analytics
- Financial management
- Communication skills
Work Type
- Full-time
Experience Level
- 8+ years of experience
Salary/Compensations
- USD $121,315.00 - USD $194,220.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Heartbeat is a full-service agency for healthcare Challenger Brands.
- The agency is known for serving up distinctive strategies and differentiating approaches.
- Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and point of care/population health under the same roof.
- They price work based on outcomes, not outputs.
- 250+ employees between NYC & LA.
- 6 agency leaders with decades of tenure.
- Award-winning agency.
- Industry-leading commitment to diversity and inclusion.
Equal Opportunity
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
- It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
- We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.