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About the Role
The Senior Marketing Sales Analyst owns the process that turns sales leads into closed/won business. This person designs and continuously improves the steps sellers follow from lead to close, including workflow, tools, service-level agreements (SLAs), and KPIs. They build and maintain reporting for alignment on performance, train new hires, and serve as a resource for lead process questions. The role partners closely with Marketing to close the loop on lead reporting and ensure process changes are understood and adopted. The role is primarily focused on U.S. mid-market and small enterprise sellers but carries responsibility for global consistency.
Responsibilities
- Design, document, and continuously improve the end-to-end lead-to-opportunity process, including seller steps, tools, and SLAs.
- Identify and address process bottlenecks and inefficiencies in lead conversion in partnership with sales leadership.
- Define and maintain KPIs for lead conversion performance.
- Build and maintain accurate and trusted reporting and dashboards in Salesforce, connected tools, and AI-based front ends.
- Train new sales hires on the lead process, tools, and SLAs as part of onboarding.
- Monitor process adherence and address gaps with sellers and managers.
- Serve as the point of contact for sellers' day-to-day process questions.
- Work closely with Marketing to maintain a closed loop on lead reporting and analytics.
- Ensure changes to the lead process are understood, documented, and consistently rolled out.
- Maintain a U.S.-first focus while ensuring global process, tooling, and reporting consistency across EMEA and Asia/Pacific.
- Partner with regional Revenue Operations/Sales Operations counterparts to align global process standards.
Requirements
- Bachelor's degree required.
- 10+ years of hands-on experience with Salesforce and Pardot (Marketing Cloud Account Engagement).
- Experience in a sales enablement role within Revenue Operations, Sales Operations, or a similar function.
- Strong foundation in Salesforce reporting infrastructure, including building reports/dashboards natively, in connected applications (e.g., Google Sheets), and in AI-based reporting front ends.
- Experience supporting sellers managing mid-market or small enterprise accounts (high-volume, quick-turnaround business) strongly preferred.
- Experience supporting or coordinating with global sales teams (EMEA, Asia/Pacific) is a plus.
- Strong process design, project management, and analytical skills.
- Ability to translate data into clear recommendations.
- Excellent communication skills; able to train and coach sellers directly and present performance and process updates to senior leadership.
Skills
- Salesforce
- Pardot (Marketing Cloud Account Engagement)
- Salesforce reporting infrastructure
- Google Sheets
- AI-based reporting front ends
- Gemini (plus)
- Claude (plus)
- Process design
- Project management
- Analytical skills
- Communication skills
- Training
- Coaching
Location
- New York, NY
Work Type
- Hybrid
Experience Level
- 10+ years
Education Level
- Bachelor's degree
Salary/Compensations
- $105,600 - $196,240
Benefits
- Comprehensive health and wellness plans
- 401(k) with a Nielsen company match
- Generous paid time off policy
- Company-provided vehicle (potential)
- Discretionary incentive/bonus eligibility (potential)
About the Company
- At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results.
- Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed.
- Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution.
- When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together.
- We champion you, because when you succeed, we do too.
- We enable your best to power our future.
Equal Opportunity
- Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.