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About the Role

Join Hinge Health’s Growth team to improve direct mail acquisition channels. You will plan and execute campaigns to help prospective members discover Hinge Health and begin their journey toward better musculoskeletal health. Partnering with various teams, you will own workstreams from planning through launch and measurement, focusing on targeting, conversion, and ROI improvement.

Responsibilities

Plan and execute direct mail campaigns, managing audience selection, segmentation, mailer formats, messaging, timelines, and launch readiness.
Manage campaign budgets, tracking assigned budgets and forecasts in partnership with Finance, Accounting, and Procurement.
Optimize channel performance by monitoring volume, conversion rate, cost per acquisition, and return on investment, and translating insights into recommendations.
Coordinate cross-functional delivery with Creative, Copy, Data Science, Operations, and vendor partners for campaign production, quality assurance, launch, and analysis.
Support experimentation by designing and executing tests across targeting, creative, messaging, format, and offers, documenting results and applying learnings.
Create visibility through campaign calendars, briefs, documentation, and reporting for partners.
Communicate regular performance updates and actionable insights to marketing partners and team leadership.
Build channel expertise by staying current on direct mail, consumer behavior, and emerging acquisition technologies.

Requirements

5+ years of experience in growth, performance, direct response, lifecycle, or acquisition marketing.
Experience with direct mail or another offline acquisition channel is a plus.
Experience managing customer acquisition or engagement campaigns using segmentation, personalization, targeting, or triggered communications.
Experience partnering with Creative or Design teams to develop and test marketing concepts, messaging, and content.
Strong analytical skills, with the ability to interpret campaign data, identify trends, and recommend clear actions.
Strong project management and communication skills, with the ability to prioritize multiple workstreams and coordinate effectively across teams.
Experience managing or optimizing direct mail campaigns, including familiarity with print production, postal processes, fulfillment, or mail operations.
Experience integrating offline and online marketing channels or evaluating their combined impact on acquisition.
Experience working with marketing vendors, agencies, or external production partners.
Experience in a highly regulated industry, such as healthcare or financial services.
Familiarity with marketing automation, personalization, audience selection, experimentation, or campaign measurement technologies.
Experience managing or forecasting a meaningful marketing budget and communicating tradeoffs to stakeholders.

Skills

Direct mail
Growth marketing
Performance marketing
Direct response marketing
Lifecycle marketing
Acquisition marketing
Offline acquisition channels
Customer acquisition
Customer engagement
Segmentation
Personalization
Targeting
Triggered communications
Creative development
Marketing concepts
Messaging
Content development
Analytical skills
Campaign data interpretation
Trend identification
Actionable recommendations
Project management
Communication skills
Prioritization
Cross-team coordination
Print production
Postal processes
Fulfillment
Mail operations
Marketing channel integration
Vendor management
Agency management
External production partners
Marketing automation
Experimentation
Campaign measurement
Budget management
Forecasting
Stakeholder communication

Location

San Francisco, California

Work Type

Full-time

Experience Level

5+ years of experience

Benefits

Inclusive healthcare and benefits
Comprehensive medical, dental, and vision coverage
Support for gender-affirming care
Family and fertility planning support
Travel reimbursements for healthcare
Traditional and Roth 401(k) retirement plan options
2% company match on 401(k)
Modern life stipends for learning and development

About the Company

Hinge Health leverages software, including AI, to largely automate care for joint and muscle health, delivering an outstanding member experience, improved member outcomes, and cost reductions for its clients.
The company has designed its platform to address a broad spectrum of MSK care, from acute injury to chronic pain to post-surgical rehabilitation.
The platform can help ease members’ pain, improve their function, and reduce their need for surgeries, while driving health equity by allowing members to engage in exercise therapy sessions from anywhere.
Hinge Health is headquartered in San Francisco, California.
Learn more at hingehealth.com.

Equal Opportunity

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind.
We make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state, or local law.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We provide reasonable accommodations for candidates with disabilities.
If you need assistance or an accommodation due to a disability, please let your recruiter know.