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About the Role
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain. This Customer Marketer position will help lead patient and caregiver marketing efforts across Ophthalmology, translating deep consumer understanding into meaningful, distinctive brand experiences that build trust and relevance, motivate action, and support better health outcomes across the patient journey. The individual will lead patient-facing digital engagement for on-market products and upcoming launches, with a focus on driving innovative patient engagement, strong campaign execution and measurement, and advancing personalization capabilities across the patient team.
Responsibilities
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with the Sr. Customer Marketers.
- Applies deep understanding of patient/consumer behaviors, motivations, cultural context and unmet needs to build brand relevance and motivate action.
- Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments.
- Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs.
- Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning.
- Translates consumer insight and brand strategy into distinctive, emotionally resonant stories and creative experiences that build the brand and inspire action.
- Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels.
- Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull-through of compliant and effective promotional tactics.
- Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives.
- Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns.
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes.
- Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects.
- Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics.
Requirements
- Bachelor's degree
- One year of marketing experience or an MBA
- 4 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights)
- Marketing experience in relevant industries
- Experience in executing marketing tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Demonstrated experience building brands and generating demand among consumers, patients, caregivers or other consumer audiences.
- Open to relevant experience from consumer brands, digital-native companies, agencies, consumer health/health tech, devices, CPG, retail/e-commerce, technology and pharma.
Skills
- Customer Understanding
- Competitive Value Creation
- Strategy Development
- Integrated Campaign Development
- Content Development & Approval
- Execution Readiness
- Delivery & Optimization Across Channels
- Measurement & Iteration
- Project & Vendor Management
Location
- South San Francisco, CA
Work Type
- Onsite
Experience Level
- 4 years minimum work experience
- 2 years of commercial experience
Education Level
- Bachelor's degree
- MBA
Salary/Compensations
- $128,700 - $238,900 USD Annual
Benefits
- Discretionary annual bonus may be available based on individual and Company performance.
- Qualifies for benefits detailed at the link provided below.
About the Company
- We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all.
- We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them
- Follow the science: I seek answers through experiments, data and debate, and act on facts
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
- Think long term: I choose actions today that benefit future generations
Equal Opportunity
- Genentech is an equal opportunity employer.
- It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence.
- The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
- If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.