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About the Role

Manages and expands the Museum’s group visitation business, focusing on tourism, affinity, social, corporate, VIP, and education-based audiences. Provides key support for marketing initiatives to maximize attendance and earned revenue, balancing sales goals with audience engagement strategies.

Responsibilities

• Lead sales strategy for domestic and international groups, including student, adult, senior, corporate, and affinity groups.
• Manage inbound group sales inquiries and reservations, ensuring excellent customer service and timely communication.
• Implement follow-up strategies to maximize repeat visitation and lifetime value.
• Manage group pricing, packages, and promotions in partnership with Marketing, Visitor Experience, and Education teams.
• Align with on-site dining, retail, and other vendors for expanded offerings and to grow revenue per group.
• Identify and implement new systems and processes to streamline high-touch booking workflows and improve sales efficiency.
• Execute marketing efforts for group and tourism constituencies via email, direct mail, online, and other advertising and communications channels.
• Support other marketing and media strategy initiatives that support tourism and local audience development.
• Demonstrate exceptional relationship management skills with group leaders, tour operators, online travel agencies, and travel agents.
• Provide key support for tourism partners including NYC Tourism and Conventions, the Meatpacking BID, and other neighborhood and civic constituencies.
• Support contract negotiations with key partners.
• Develop marketing and advertising collateral for distribution with Graphic Design and Marketing colleagues.
• Represent the Whitney at trade shows, sales missions, and industry networking events.
• Partner with Visitor Experience, Education, and Public Programs to ensure groups have a seamless and memorable visit.
• Manage scheduling for guided tours, private groups, and special experiences.
• Work closely with Education team, Teaching Fellows, and Volunteers to streamline operations and optimize group experience.
• Meet and greet groups to ensure a seamless visit.
• Develop resources and engagement tools to enhance group visits (e.g., itineraries, digital content, pre-visit guides).
• Serve as a point of contact on-site for VIP and high-priority groups as needed.
• Provide guidance and support for the Group Sales & Engagement assistant role.
• Maintain CRM and ticketing systems with accurate group data and booking details.
• Advocate and liaison for group needs with Business Systems and Technology teams and outside ticketing vendors.
• Prepare and distribute regular reports on group visitation and sales performance.
• Respond to queries for group-related data.
• Identify new opportunities for audience growth.
• Support annual planning for the marketing & groups departments.

Requirements

• B.A. or relevant experience required.
• Bachelor’s degree or equivalent professional experience in tourism, marketing, arts administration, or a related field.
• 3–5 years of experience in group sales, marketing, tourism, or audience engagement, preferably within an attraction, museum, cultural institution, or hospitality environment.
• Strong interpersonal and communication skills with a customer-first mindset.
• Ability to represent the institution with integrity and stand in for department and division head for VIP visits.
• Able to represent the Whitney in a polished and professional demeanor.
• Demonstrated ability to meet sales goals and cultivate business relationships.
• Experience with CRM or ticketing systems (e.g., ACME, Tessitura, Salesforce) strongly preferred.
• Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
• Enthusiasm for modern and contemporary art, tourism, and the Whitney’s mission.

Skills

• Sales strategy
• Group sales
• Marketing
• Tourism
• Audience engagement
• Relationship management
• CRM systems
• Ticketing systems
• Communication skills
• Interpersonal skills
• Organizational skills
• Detail-oriented

Location

• New York City

Work Type

• Full-time

Experience Level

• 3-5 years

Education Level

• Bachelor's degree

Salary/Compensations

• $38.46 hourly

Benefits

• Medical
• Dental
• Vision
• 403(B) elections
• Generous PTO benefits
• Commuter benefits - parking and mass transit
• Admission to world-renowned museums across the city and nationally
• Pet insurance
• Discounted membership for Citibike

About the Company

• The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney, houses the foremost collection of American art from the twentieth and twenty-first centuries.
• The Whitney has been championing the most innovative art of the United States for 86 years.
• The core of the Whitney’s mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States.
• Through this mission and a steadfast commitment to artists themselves, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today.

Equal Opportunity

• The Whitney Museum of American Art is an Equal Opportunity Employer.
• The Museum does not discriminate because of age, sex, religion, race, color, creed, national origin, alienage or citizenship, disability, marital status, partnership status, veteran status, gender (including gender identity), sexual orientation, or any other factor prohibited by law.
• The Museum hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
• The Museum encourages all qualified candidates to apply for vacant positions at all levels.