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About the Role

Advantage HQ is seeking a VP of Influencer Marketing to build and lead a top-tier creator organization. This company-building role focuses on expanding the creator network, fostering long-term relationships, scaling whitelisting, and ensuring access to exceptional creators for high-performing content. The VP will oversee strategy, systems, technology, and the team responsible for the entire creator lifecycle, partnering with other departments to make creator marketing a key competitive advantage.

Responsibilities

Build one of the largest and highest-quality performance creator networks in the industry.
Continuously expand the global creator ecosystem across key verticals and platforms.
Develop long-term relationships with exceptional creators and talent representatives.
Build a preferred roster of trusted creators who consistently produce outstanding content.
Increase creator quality, diversity, responsiveness, and availability across every client category.
Build systems that help creators build long-term careers with Advantage HQ.
Increase repeat collaborations and long-term partnerships.
Improve creator earnings and lifetime value.
Create an exceptional creator experience across onboarding, communication, payments, and campaign execution.
Ensure the highest-performing creators consistently choose to work with Advantage HQ.
Build repeatable systems that consistently deliver exceptional creators for every client.
Scale creator whitelisting across the client portfolio.
Partner with Growth and Creative teams to maximize paid media performance.
Develop frameworks for identifying creators with the highest long-term advertising potential.
Turn creator marketing into a predictable growth engine rather than a campaign-based service.
Build scalable systems across sourcing, outreach, negotiations, contracting, approvals, production, and reporting.
Leverage AI and automation to improve speed, quality, and operational efficiency.
Continuously improve creator matching, campaign execution, and delivery performance.
Establish world-class operating standards across the influencer organization.
Lead, develop, and inspire a high-performing global influencer marketing organization.
Build future leaders within the department.
Establish clear KPIs, accountability, and operating rhythms.
Foster a culture of ownership, speed, innovation, and continuous improvement.
Build an organization capable of supporting the company's next stage of growth.
Continuously evaluate new platforms, technologies, and creator trends.
Leverage AI to improve creator discovery, relationship management, forecasting, and operations.
Identify opportunities to strengthen Advantage HQ's competitive advantage in creator marketing.
Ensure the company remains at the forefront of the creator economy.

Requirements

8+ years of experience leading influencer marketing, creator partnerships, creator operations, or talent organizations.
Proven experience building and scaling high-performing influencer marketing teams.
Experience managing large creator ecosystems and long-term creator relationships.
Deep understanding of creator economics, whitelisting, licensing, usage rights, and performance marketing.
Experience partnering closely with paid media and creative teams to drive measurable business outcomes.
Experience building systems that scale rather than simply managing campaigns.
Strong commercial mindset with an understanding of how creator marketing drives profitable growth.
Outstanding leadership, communication, and decision-making skills.
Strong operator with a bias toward ownership, execution, and continuous improvement.
Experience managing thousands of creator relationships at scale.
Experience leading influencer organizations within high-growth agencies or creator platforms.
Experience building creator communities, ambassador programs, or creator marketplaces.
Experience leveraging AI and technology to improve influencer operations.
Experience leading globally distributed teams.
Experience partnering directly with founders and executive leadership teams.

Skills

Influencer marketing
Creator partnerships
Creator operations
Talent organizations
Performance marketing
AI and automation
Paid media
Creative strategy
System building
Leadership
Communication
Decision-making
Ownership
Execution
Continuous improvement
Creator economics
Whitelisting
Licensing
Usage rights
Creator communities
Ambassador programs
Creator marketplaces
Technology integration

Location

Fully remote
North America preferred (United States or Canada)

Work Type

Fully remote

Experience Level

8+ years of experience

Salary/Compensations

$250,000–380,000 USD total annual compensation, including base salary, performance bonus, and equity.

About the Company

Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably.
We combine full-service performance marketing with proprietary technology, including a creator marketplace managing over 80,000 influencer partnerships monthly and an AI-powered platform for creator discovery and management.
We partner with over 200 high-growth DTC brands across beauty, wellness, lifestyle, and health.
Our team of 185+ operators, analysts, strategists, and creatives manages over $500M in annual media spend.
We believe influencer marketing is becoming the dominant way brands create high-performing advertising.
Our ambition is to build the most valuable creator network in performance marketing.