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About the Role

Vector Media is seeking a Marketing Specialist in New York City to develop and execute marketing narratives and materials supporting the sales team and communicating Vector Media's story to a B2B audience. This role ensures consistent brand voice across owned and earned channels.

Responsibilities

Manage Vector's external website, ensuring content is current, on-brand, and optimized for search and engagement.
Manage social media channels (LinkedIn, Instagram, etc.), developing a consistent cadence of content that builds brand awareness and audience engagement.
Plan, write, and distribute email newsletters to external audiences, capturing brand voice, maintaining list hygiene and tracking performance metrics.
Develop and distribute press releases, media alerts, articles in coordination with company spokespeople and outside PR/media partners.
Curate and distribute content via internal channels to keep the organization informed and aligned.
Develop and execute SEO/AEO strategies to improve organic visibility across Vector's digital channels.
Monitor digital performance using available analytics tools and report on key metrics, identifying opportunities for continuous improvement.
Develop marketing narratives that articulate Vector Media's value proposition to B2B audiences.
Create and update sales support materials including one-pagers, capability decks, case studies, and partner-facing collateral.
Collaborate with internal teams across Sales, Audience Insights, Experiential, Operations to ensure marketing efforts reflect business priorities.
Coordinate Vector Media's presence at industry conferences and trade events, including logistics, materials, and promotional strategy.
Support planning and execution of agency and partner events, ensuring consistent brand representation and strong relationship touchpoints.
Assist in organizing and marketing internal employee events that foster company culture and team engagement.
Work with outside vendors and agency partners to produce marketing assets on time and on budget.
Brief external partners, review deliverables for quality and brand consistency, and ensure timely execution.

Requirements

3-5+ years of experience in a marketing, content, or communications role, ideally within the advertising, media, or marketing industries with a focus on B2B.
Proven ability to develop marketing narratives and materials that resonate with business audiences and support sales efforts.
Strong written and verbal communication skills, with experience creating content across a variety of formats and channels.
Hands-on experience managing digital marketing channels including social media, email marketing, and content strategy.
Familiarity with AEO (Answer Engine Optimization) and emerging best practices for AI-driven search visibility.
Experience working with external vendors, agencies, and partners to execute marketing programs.
A design-oriented sensibility for creating visually engaging content and collateral that reflects the Vector brand.
Comfort working cross-functionally with internal teams including Sales, Operations, Experiential, and Leadership to align marketing with business goals.
Experience coordinating or supporting presence at industry events, partner activations, and internal company events.
Proficiency in tools such as Google Workspace, social media management platforms, email marketing tools (e.g., Mailchimp, HubSpot), and CMS platforms.

Skills

Storytelling
Brand voice
Project management
Channel management
Adaptability
Collaboration
Independent work
Proactiveness
Written communication
Verbal communication
Content creation
Social media management
Email marketing
Content strategy
AEO (Answer Engine Optimization)
AI-driven search visibility
Vendor management
Agency management
Design sensibility
Cross-functional collaboration
Event coordination
Google Workspace
Social media management platforms
Email marketing tools
CMS platforms

Location

New York City

Work Type

Hybrid
Full-time

Experience Level

3-5+ years

Salary/Compensations

$67,000–$75,000

Benefits

Medical insurance
Dental insurance
Vision insurance
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
401(k) Retirement Plan
Paid Time Off Policies
Company-Established Paid Holidays
Basic Life and AD&D Insurance
Short-Term Disability
Long-Term Disability
Qualified Transportation Program (QTP)

About the Company

Vector Media is building the future of Mobility Marketing, delivering real-world media with real results through high-impact media and a presence in 50+ markets.
Founded in 1998, Vector has grown from an OOH disruptor into a full-service platform built on data, creativity, and movement, calling it Marketing in Motion.
The company emphasizes partnership, accountability, innovation, and shared ambition to help brands move people.

Equal Opportunity

Vector Media is an Equal Opportunity Employer and does not discriminate on the basis of sex, race, age, national origin, ethnic background, disability, veteran status or any other characteristic protected by law.