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About the Role
The Integrated Marketing Program Manager plays a central role in shaping, connecting, and executing integrated marketing initiatives across campaigns, events, digital channels and Brand & Communications. This individual brings a holistic marketing lens, driving consistency in how Armstrong shows up across all channels and touchpoints, with a strong focus on how campaigns, brand strategy and messaging come to life. This role ensures Armstrong's campaigns, events, and communications work together to create a consistent and compelling customer experience — making the overall marketing effort more effective and impactful.
Responsibilities
- Translate Armstrong's brand and business priorities into integrated global marketing programs
- Develop cross-channel strategies that connect brand, digital, content, events, PR and regional activation
- Identify opportunities to connect initiatives and customer touchpoints that might otherwise operate independently
- Develop campaign briefs, audience strategies, messaging frameworks and activation plans
- Partner with Regional Marketing and Product Management to turn business priorities into customer-facing programs
- Establish the integrated marketing approach for major global initiatives and product launches, ensuring consistency across channels and regions
- Provide strategic direction to channel owners and execution teams, ensuring individual tactics contribute to the broader marketing objective
- Lead multiple marketing programs and projects simultaneously across Brand & Communications initiatives
- Maintain timelines, track deliverables, and ensure deadlines are met
- Identify risks, gaps, or delays and proactively work with the team to resolve them
- Drive programs from strategy through execution, ensuring deliverables remain connected to the overall marketing objectives
- Lead the integrated rollout of marketing campaigns across digital, content, PR and and event channels
- Coordinate asset development, approvals, and delivery in line with overall direction
- Identify opportunities to strengthen campaigns through additional channels, content, or customer touchpoints
- Develop the global event branding strategy, establishing how Armstrong's brand, campaigns, and messaging come to life across key events
- Help ensure alignment between campaign strategy and event messaging, materials, and overall experience
- Ensure alignment between campaign strategy and event execution, including messaging, content, materials, digital activation, and the overall customer experience
- Act as a strategic connector across Brand & Communications, Product Marketing, Regional Marketing, and Events and Design teams
- Define lead capture and measurement for integrated marketing programs in partnership with Digital and Regional Marketing teams
- Ensure appropriate lead capture and CRM processes are incorporated into campaigns and events
Requirements
- 7-10 years of marketing experience, preferably in B2B or technical environments
- Strong understanding of marketing fundamentals — campaigns, messaging, brand, digital, events, customer journeys and channels
- Ability to translate business and brand priorities into actionable marketing strategies and programs
- Experience developing and delivering integrated, cross-channel marketing programs
- Proven ability to manage multiple complex projects simultaneously
- Highly organized with strong attention to detail and follow-through
- Comfortable working across teams and functions
Skills
- Integrated thinker
- Strategic
- Execution-minded
- Proactive
- Strong communicator
- Customer-focused
Experience Level
- 7-10 years of marketing experience
About the Company
- Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.