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About the Role
Drive the creative direction, design strategy, and product development for the Early Learning toy portfolio, including the Ms. Rachel brand and emerging opportunities. Lead a team of design experts to translate early childhood milestones and modern parenting insights into innovative, age-appropriate, and developmental toy experiences.
Responsibilities
- Provide daily creative direction, design mentorship, and tactical decision-making support across the early learning design team.
- Establish overarching visual aesthetics, design standards, and play-experience principles for the brand portfolio.
- Monitor global shifts in kids' media, educational models, and parenting trends to identify category whitespace and build pipeline strategy.
- Translate consumer and educational insights into market-viable product concepts, slot strategies, and consumer stories.
- Create and deliver compelling design pitches and visual presentations to secure executive and licensor alignment.
- Partner with Marketing, Engineering, Packaging, and Insights teams to ensure products meet cost, timeline, and compliance metrics.
- Collaborate with the internal inventor relations team to source, evaluate, and integrate external toy innovations.
Requirements
- Undergraduate degree (BFA) in Toy Design, Industrial Design, or a related creative field.
- Professional design leadership experience managing product portfolios and mentoring creative teams.
- Deep expertise in infant, toddler, and early childhood developmental milestones, play patterns, and pediatric safety standards.
- Exceptional sketching, 2D rendering, and storytelling skills to quickly convey brand strategy and physical concepts.
- Proven capacity to coordinate resource allocation, delegate tasks, and drive multiple complex projects under tight deadlines.
- Experience presenting design vision and product roadmaps to senior executives and major external entertainment partners.
Skills
- Toy Design
- Industrial Design
- Creative Direction
- Design Strategy
- Product Development
- Team Leadership
- Early Childhood Development
- Play Patterns
- Pediatric Safety Standards
- Sketching
- 2D Rendering
- Storytelling
- Resource Allocation
- Project Management
- Presentation Skills
Location
- Toronto
Work Type
- Full-time
- Fixed-term contract
- Hybrid
Experience Level
- Professional design leadership experience
Education Level
- BFA in Toy Design, Industrial Design, or a related creative field
Salary/Compensations
- $113,600 to $151,400 Per Annum
Benefits
- Growth and Career Opportunities
- Flexible Work Hours
- Innovation, Collaboration and Fun
- Comprehensive Benefits
- Other fun Perks!
About the Company
- Spin Master is a leading global children's toy, entertainment and digital gaming company.
- Our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader.
- Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
- Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making.
- We have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.
Equal Opportunity
- Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.
- Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes.