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About the Role

This position reports to the Director of Marketing and Communications. Primary responsibilities include content writing and editing for print and digital media (including email campaigns, social media, flyers and brochures) in collaboration with the college’s various programs and departments. The Content Marketing Specialist will merge marketing, communications and project management skills with the goal of increasing CPaGE enrollments. They will coordinate with the CPaGE Marketing team and program stakeholders to provide excellent prospective student user experience and maximum engagement. The specialist will be expected to liaise with appropriate University departments and other marketing staff to ensure proper and consistent branding and accessibility protocols are followed.

Responsibilities

Support College enrollment goals by creating and editing compelling communications to prospective and continuing domestic and international students via social media, email campaigns, paid advertising, print collateral and other tools as directed.
Ensure quality, consistency, clarity, brevity, accuracy and readability of all content, adhering to University brand and editorial style guides.
Coordinate accuracy and consistency across platforms, aligning with CPaGE enrollment timelines and events.
Manage assigned content-marketing projects to completion through use of project management tools, editorial content calendars and CPaGE enrollment calendars.
Collaborate with CPaGE stakeholders to ensure timely delivery of materials.
Provide lead work direction, content and project timelines to graphic designer.
Coordinate content approvals with Director of Marketing and Communications and department stakeholders.
Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content.
Collaborate with CPaGE Marketing team ensuring content aligns with market research and strategic plan.
Monitor and analyze key performance indicators (KPIs) to optimize campaign results.
Participate in professional development opportunities, researching evolving recommendations for successful enrollment marketing.
Order all printed assets and swag items through approved vendors.
Maintain inventory and ship items as needed.
Coordinate with CPaGE Fiscal Team to process invoices in accordance with University procedures.
Perform other duties as assigned.

Requirements

Entry to the first level within this classification requires some exposure to marketing and marketing research.
This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience.
Strong written and verbal communication skills with a solid foundation in grammar, spelling and the composition of various communication vehicles are essential to initial entry to this classification.
Minimum three days per week in-office required.
Ability to work evenings and weekends as needed.
Successful completion of a background check.
Must be able to provide proof of US Citizenship or authorization to work in the United States, within three business days from their date of hire.

Skills

Lead-generation content writing
Email campaigns
Social media management
Driving engagement campaigns via social media platforms (YouTube, Facebook, LinkedIn, Instagram)
Project management
Working collaboratively
Managing priorities
Meeting multiple deadlines
Participating in cross-functional teams or committees
Email marketing tools (Salesforce Marketing Cloud, Pardot, MailChimp)
Utilizing CRMs
Project management tools such as Teamwork, Asana, Monday
Graphic design (Adobe Illustrator or Express, Canva)
Video content creation for lead-generation and/or higher education marketing

Location

San Francisco, CA

Work Type

Full Time
Hybrid

Experience Level

Up to two years of related professional or technical experience

Education Level

College degree

Salary/Compensations

$62,136.00 - $63,372.00 annually

Benefits

Medical
Dental
Vision
Pension
401k
Healthcare Savings Account
Life Insurance
Disability Insurance
Vacation and Sick Leave
State Holidays
Fee Waiver program

About the Company

San Francisco State University is a 100% Smoke/Vapor-Free Campus.
The person holding this position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
This position may be a "designated position" in the California State University's Conflict of Interest Code.
The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.
CSU prohibits hiring employees to perform CSU-related work outside of California with very limited exception.
All work is expected to be performed in the state of California, and this position is assigned to on-campus operations.
CSU strongly encourages faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19.

Equal Opportunity

San Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status.
Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.
Applicants may visit titleix.sfsu.edu for more information on SF State's policy prohibiting discrimination, and how to file an online report using the procedures under Executive Order 1096 Revised.
Inquiries can be directed to the campus Title IX Coordinator and Discrimination, Harassment, and Retaliation Administrator by calling (415) 338-2032 or emailing vpsaem@sfsu.edu.