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About the Role

Fitch Learning is a leader in financial services training, delivering learning solutions for professionals. The Growth Marketing team drives commercial growth for the Canadian Securities Institute (CSI) portfolio by developing data-informed campaigns and customer journeys to enhance acquisition, engagement, conversion, and retention.

Responsibilities

Develop and execute commercial marketing initiatives to drive revenue growth across the CSI product portfolio.
Plan and deliver integrated growth marketing campaigns across digital channels to support demand generation, customer acquisition, and conversion.
Utilize campaign, customer, and market data to identify opportunities for performance improvement, including testing and experimentation to optimize marketing effectiveness and ROI.
Support customer journey mapping and lifecycle marketing initiatives to improve learner engagement, retention, and progression.
Partner with Fitch Learning Product Marketing teams to identify and commercialize relevant products for the Canadian market.
Build a strong understanding of the Canadian financial services education market, monitoring customer behavior, competitor activity, and market trends.
Track campaign performance against commercial KPIs and provide clear recommendations for improvement.
Collaborate closely with Sales, Business Development, Product, Digital, and Brand teams to ensure marketing activity aligns with commercial priorities.

Requirements

Experience in growth, performance, digital, or product marketing, ideally within financial services, professional education, SaaS, or a similarly regulated industry.
Hands-on experience planning and executing integrated marketing campaigns, including demand-generation and lifecycle initiatives.
Comfort analyzing campaign and customer data to make recommendations and improve commercial outcomes.
Experience working cross-functionally with teams such as Sales, Product, Digital, Brand, and Product Marketing.

Skills

Growth marketing
Performance marketing
Digital marketing
Product marketing
Marketing campaign execution
Demand generation
Lifecycle marketing
Data analysis
Stakeholder management
Communication

Location

Toronto

Work Type

Hybrid

Experience Level

Senior

Salary/Compensations

70,000 CAD - 80,000 CAD

Benefits

Hybrid Work Environment (3 days in office, 2 days remote)
Culture of Learning & Mobility (Dedicated training, leadership development, mentorship programs)
Investing in Your Future (Retirement planning, tuition reimbursement)
Promoting Health & Wellbeing (Comprehensive healthcare offerings)
Supportive Parenting Policies (Generous global parental leave plan)
Inclusive Work Environment (Collaborative workplace, Employee Resource Groups)
Dedication to Giving Back (Paid volunteer days, matched funding for donations)

About the Company

Fitch Learning is a leader in financial services training with unrivaled breadth and depth.
The company delivers learning solutions for apprentices, graduates, and professionals.
Offerings include expert faculty, e-learning, coaching, and blended assessments.
Committed to delivering cutting-edge training solutions.
Dedicated to empowering professionals with the skills and knowledge needed to excel in the finance industry.
At the forefront of innovation in professional education.
Contributes to impactful learning experiences that drive career advancement and industry success.