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About the Role
NYT Cooking is seeking a Social Media Editor with strong writing skills, sharp strategic instincts, an eye for visuals, and a love of food to join their fast-growing team. This role will be the day-to-day voice of NYT Cooking across major social platforms, owning the daily execution of social strategy and driving engagement.
Responsibilities
- Build, schedule, and publish a high volume of daily content, including 6-10 Instagram feed posts and 3-5 short-form videos (Reels, TikToks).
- Write sharp, engaging captions and on-screen text, workshopping headlines and copy with senior editors.
- Select, crop, and optimize food photography for social feeds, adding text, graphics, and layout elements using design platforms like Figma.
- Optimize videos for social publication by adding text, closed captions, and music/audio.
- Act as an expert on the competitive landscape, monitoring culture, trends, and emerging formats and platforms.
- Foster community by engaging with followers in comments and translating conversations into actionable content and product ideas.
- Help build a smart approach to presence on smaller and emerging platforms such as Reddit, Pinterest, and WhatsApp.
- Actively participate in social promo meetings, brainstorming creative ways to package and promote upcoming content.
- Work towards follower and engagement goals, using analytics to inform strategic decisions and content.
- Track engagement rates, growth statistics, and reader responses to inform content strategy and communicate data to the editorial team.
- Demonstrate support for journalistic independence and commitment to the company's mission.
Requirements
- 5+ years of experience working as a social media editor or manager for a brand or publication.
- Direct experience running high-follower Instagram and TikTok accounts.
- Exceptional editorial judgment and copywriting skills, with the ability to write clearly, concisely, and in a distinct, engaging voice.
- Hands-on experience with social scheduling platforms, graphic design platforms like Figma, and database platforms like AirTable.
- Fluency in digital analytics software, such as Dash Social, ManyChat, Facebook Insights, NewsWhip, and Google Analytics.
- Experience with all mainstream and some emerging social channels.
- A strategic mind with a bend towards testing and iterating to find what resonates with various audiences.
- Functional cooking knowledge or culinary experience, and a love of cooking and recipes.
- A commitment to collaboration and collegiality.
- Willingness to learn new skills and pitch in when needed.
- A deep passion for food, cooking, and the mission of The New York Times.
Skills
- Social media strategy
- Content creation
- Copywriting
- Visual selection and optimization
- Graphic design (Figma)
- Video optimization
- Community engagement
- Data analysis
- Social scheduling platforms
- Digital analytics software
Location
- New York City
Work Type
- In-office
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- $113,945.85—$115,000 USD
Benefits
- Medical benefits
- Dental benefits
- Vision benefits
- Flexible Spending Accounts (F.S.A.s)
- Company-matching 401(k) plan
- Employee stock purchase plan
- Paid vacation
- Paid sick days
- Paid parental leave
- Tuition reimbursement
- Professional development programs
About the Company
- The mission of The New York Times is to seek the truth and help people understand the world.
- Independent journalism is at the heart of all we do as a company.
- We have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries.
- We focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination.
- Our business strategy centers on making journalism so good that it’s worth paying for.
- The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism.
- We embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization.
Equal Opportunity
- We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law.
- All applications will receive consideration for employment without regard to legally protected characteristics.
- The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws.